Marketing Director, EMEA

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About Us

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 50,000 teams every week.

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

• Code-based data transformations unlock transparency, flexibility, and collaboration
• Analysts should adopt software engineering best practices to build trusted data products
• Core analytics infrastructure should be open source and user-controlled
• Analytic code—not just tools—should be shared and community-driven

dbt is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.

At dbt Labs, we help data teams transform raw data into trusted, meaningful insights. Our mission is to empower analysts and data engineers to work more effectively by enabling best-in-class data transformation practices. With over 200,000 community members and thousands of customers, dbt is the standard for modern analytics engineering.

The Opportunity

We are seeking a Marketing Director, EMEA to build and lead our marketing efforts across Europe, the Middle East, and Africa. This is a critical role supporting our EMEA sales organisation in driving pipeline creation and increasing brand presence in key markets.

This is a people management role leading a small team of marketers. This person is a critical coordination role between regional marketing, sales leaders, partnerships, sales development representatives, and the US-based marketing organization. You’ll own pipeline generation as your primary KPI and be expected to travel at least 30% of your time.

What You'll Do

• Own the EMEA field marketing strategy to drive pipeline growth and across multiple regions and market segments (enterprise, commercial, strategic).
• Partner closely with regional sales leaders to align marketing programs with revenue goals, territory plans, and market dynamics.
• Ensure regional campaigns – digital programs, webinars, regional events, customer roundtables, executive dinners, and trade shows – are aligned with global campaigns, key partners in each country, and sales goals.
• Partner with our campaigns team to mature account-based marketing (ABM) initiatives to engage key target accounts with tailored content, campaigns, and outreach.
• Own regional demand generation goals, track performance, and optimise for pipeline contribution and ROI. Build a culture of trust and accountability that keeps all go-to-market teams working toward shared goals.
• Build strong relationships with regional customers, identifying advocates and amplifying success stories through events and campaigns.
• Manage regional marketing budget, vendors, and agency partners where necessary.
• Provide regular reporting on performance, pipeline influence, and insights from the field.

What You'll Bring

• 10+ years of B2B marketing experience, with at least 5 in field or regional marketing roles for high-growth SaaS or data/analytics companies.
• Proven success partnering with sales teams to drive pipeline and revenue, ideally in a PLG and enterprise sales environment.
• Strong understanding of the EMEA market — cultural, regional, and regulatory nuances across countries and segments.
• Track record of delivering effective demand gen