Field Marketing Coordinator at Stanley Black & Decker

Victoria, British Columbia, Canada

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Consumer Goods, Tools & HardwareIndustries

Requirements

College or University degree/diploma in Marketing, Business or relevant area of study
Experience with retail events, product demonstration, new product launches a strong asset
Strong communication and interpersonal skills
Self-motivated with the ability to work independently, as well as in a group to achieve team goals
Strong organizational and time management skills
Computer proficient in Word, Excel, Power Point, and Outlook
G drivers license and a Clean Drivers Abstract required
Ability to work Monday-Friday with the occasional Saturday based on business requirements

Responsibilities

Local contact for big box retail stores
Execute retail events & new product launches
Flawlessly execute category work plans for all assigned brands and product categories (i.e. DeWALT, Craftsman, Stanley, to name a few)
Achieve weekly and quarterly call cycle goals
Develop strong relationships with key account personnel
Work effectively with your manager on a weekly/monthly basis
Complete all communication requirements with accounts timely and effectively
Conduct product knowledge trainings onsite at big box retail locations
Working with retail stores to find new and creative ways to merchandise and increase sales
Become the liaison between retail stores and internal sales/marketing team
Ensure merchandising standards are met in store to maintain strong brand presence
Conduct in-store events and demos with retail employees and end users
Work with key in store personnel to promote and expand brand exposure
Become a product knowledge expert

Skills

Retail Marketing

Event Execution

Product Launches

Merchandising

Sales Programs

Account Management

Customer Relations

Product Training

Category Management

Call Cycle Management

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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