Expert Marketing Manager at Halborn

Dhaka, Dhaka, Bangladesh

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Healthcare, FMCGIndustries

Requirements

Blend of scientific understanding, marketing acumen, and strong stakeholder management skills
Ability to develop and execute brand strategies for sustainable growth
Expertise in managing product life cycles, including launches and portfolio optimization
Knowledge of regulatory and ethical standards in pharmaceutical marketing
Proficiency in market analysis, competitive intelligence, and identifying growth opportunities
Experience with digital channels for HCP engagement (e.g., webinars, e-detailing, CRM)

Responsibilities

Develop, implement, and monitor annual marketing strategies and brand plans for assigned therapeutic areas/products
Conduct market analysis, competitive intelligence, and identify growth opportunities for products
Define product positioning, messaging, and key promotional strategies targeted at healthcare professionals
Manage the full product lifecycle, including new product launches, line extensions, and portfolio optimization
Design and implement promotional campaigns, medical education programs, and customer engagement initiatives
Develop scientific communication materials, including detailing aids, leave-behinds, digital assets, and CME content
Collaborate with medical affairs to ensure accurate, ethical, and compliant medical messaging
Utilize digital channels (webinars, e-detailing, CRM, social media where compliant) to enhance HCP engagement
Provide the sales force with training, promotional tools, and scientific knowledge to effectively engage HCPs
Develop cycle plans, promotional input materials, and field-force incentives aligned with brand objectives
Monitor field execution through feedback, joint field visits, and performance reviews
Work closely with Regulatory, Medical Affairs, and Compliance teams to ensure adherence to pharmaceutical codes of practice
Partner with Supply Chain and Finance to ensure product availability and budget control
Manage relationships with KOLs (Key Opinion Leaders), HCPs, medical associations, and external partners

Skills

Brand Strategy

Marketing Strategy

Consumer Healthcare

Portfolio Management

Market Growth

Strategic Planning

Brand Development

Execution

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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