Expert Marketing Director at Halborn

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Health, PharmaceuticalsIndustries

Requirements

University or above major in Biology, Medical, Marketing/Management/Business Administration or related fields (health care marketing related degree preferred)
10+ years working experience in MNC, Top500 Pharm company or health care company or FMCG industry in related marketing fields (preferred)
Good interpersonal skills
Strong leadership skills
Strategic planning and strong analytic skills
Coaching and counseling skills
5 years people management experience
Ability to influence and motivate people
Digital communication knowledge and skills (preferred)
Good command in English

Responsibilities

Lead Expert Marketing strategy and activation plan to support HP business growth and market share gain
Top KOL/HCPs engagement to endorse brand value
Co-work with MA to renew medical story to build distinctive brand proposition
Support brand marketing to transfer brand benefit into consumer language
Lead Expert Marketing team on digital transformation, build digital HCPs engagement platform
Explore broad medical market business opportunity
Build strong OTC Expert Marketing team with good leadership
Lead conversation and review with global category team
Work closely with internal functions (brand marketing, hospital sales team, medical affairs etc.) to lead development of category’s expert marketing plans, annual operating plans and medical education content
Execution of key initiatives as appropriate to achieve continued company growth

Skills

Key technologies and capabilities for this role

Marketing StrategyBrand ManagementConsumer HealthSales CollaborationMarket Analysis

Questions & Answers

Common questions about this position

What is the salary or compensation for the Expert Marketing Director role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What qualifications and skills are essential for this role?

Essential qualifications include a university degree or above in Biology, Medical, Marketing/Management/Business Administration or related fields, with healthcare marketing related degrees preferred.

What is the company culture like at Haleon?

Haleon has an agile, performance-focused culture driven by the 'Win as One' strategy, emphasizing purpose, humanity, deep human understanding, trusted science, and co-creating an environment together.

What makes a strong candidate for the Expert Marketing Director position?

A strong candidate will have a degree in Biology, Medical, Marketing/Management or related healthcare fields, and experience leading expert marketing strategies, KOL engagement, digital transformation, and team building.

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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