Experiential Marketing Lead, Style at Target

New York, New York, United States

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$110,000 – $199,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Marketing, FashionIndustries

Requirements

Bachelor's degree or equivalent experience
7+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of style, fashion, design, and culture
Strong cross-functional collaborator with excellent communication and presentation skills
Proven ability to build brand moments that scale across PR, social, and digital
Insatiably curious and culturally attuned and tapped into trends, influencers, and the creative scene in NYC and beyond
Thrives in fast-paced, dynamic environments and can pivot quickly when needed
Solution-oriented, resourceful, and detail-obsessed
Willing and able to travel and work flexible hours as needed to support activations
Operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs at NYC Office

Responsibilities

Lead experiential strategy for style, design and culturally-focused initiatives, from concept to execution
Develop innovative activation ideas that resonate with fashion-forward audiences, tastemakers, and key communities
Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels
Manage budgets, timelines, vendors, and agencies with confidence and clarity
Guide creative development with a strong eye for design and brand aesthetics
Leverage cultural insights, trends, and guest behavior to shape experiences that feel relevant and shareable
Track success metrics and key learnings to inform future planning
Navigate the evolving event landscape with agility, incorporating hybrid and digital extensions where needed
Represent Target in NYC-based industry and cultural spaces, identifying potential partnership opportunities

Skills

Experiential Marketing

Event Strategy

Fashion Marketing

Influencer Partnerships

Social Media Strategy

Brand Marketing

Creative Direction

Agency Management

Campaign Execution

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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