Experienced New Retail Innovation Manager at Halborn

Shanghai, Shanghai, China

Halborn Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Pharmaceutical Retail, New Retail, HealthcareIndustries

Requirements

  • Bachelor's degree or above
  • Over 7 years of experience in marketing and digital marketing fields
  • Experience in foreign-funded pharmaceutical retail is preferred
  • Knowledge of digital marketing, brand marketing, and consumer behavior research
  • Understanding of industry service providers
  • Proficient in using OFFICE software, especially PPT creation and reporting
  • English proficiency as a working language
  • Computer skills

Responsibilities

  • Fully responsible for the development, evolution, and trend judgment of instant retail and local life industries
  • Conduct consumer shopping behavior analysis and demand insights for pharmaceutical instant retail
  • Combine the latest digital marketing knowledge, platforms, and tools (including but not limited to AI, Social, DSP, etc.) to explore the most suitable digital marketing tools and forms for instant retail channels
  • Based on consumer behavior and platform attributes, collaborate cross-departmentally (e.g., CBIA, SMD, marketing department, channel marketing department) to identify Omni-channel population operation opportunities and methodologies, empowering O2O channel sustained growth
  • Based on different categories and brands, identify O2O channel development opportunities and consumer demand insights to support the company in finding more innovative product developments and implementations, and continuously acquire consumers in O2O channels
  • Gradually establish internal and external multi-platform integrated population asset packages and marketing data banks
  • Cooperate with the O2O team to continuously optimize channel strategies and take responsibility for long-term O2O growth

Skills

Digital Marketing
Consumer Behavior Analysis
AI
Social Media
DSP
Omni-channel
O2O
Brand Marketing
PPT
English

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters
2019Year Founded
$87.5MTotal Funding
SERIES_ACompany Stage
Cybersecurity, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
Unlimited Paid Time Off
Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.
AI-powered social media bot farms could introduce new cyber threats.
Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.
The company offers high-level security audits and penetration testing for DeFi clients.
Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.
Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.
Tokenized real-world assets present new opportunities for Halborn's security solutions.

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