Director of Business Development, Consumer Products
BlockstreamSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, eCommerce, Online EducationIndustries
Requirements
- Bachelor’s degree required; MBA or equivalent advanced degree preferred
- Proven commercial leader with a strong background in eCommerce
- Deep experience in managing high-growth, large-scale B2C platforms
- Proven track record in eCommerce
- Transformative, data-driven, and resilient executive
- Successful collaborator across organizations (e.g., product, marketing, partnership management, B2B sales)
Responsibilities
- Own and deliver on all P&L targets for the edX consumer business
- Develop and execute a diverse B2C portfolio strategy for edX, including a range of attractive learning products
- Lead a cross-functional governance team to attract learners via organic traffic/SEO and optimized paid marketing
- Own the consumer journey, improve conversion funnels, and drive purchases
- Build long-term learner relationships for loyalty, retention, repeat purchases, and scale a consumer subscription offering
- Collaborate with cross-functional teams (Product, Marketing, Partnership Management, B2B Sales, Tech, Finance) for strategy execution
- Partner with content teams to acquire career- and industry-relevant content
- Collaborate with B2B sales on lead-generation strategies to fuel the sales pipeline
- Work with partnership management to evolve partner contracts supporting consumer subscription and growth
- Champion platform innovation, standardize learner experience, and leverage AI for engagement and outcomes
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the compensation for the Executive Director, edX role?
This information is not specified in the job description.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What skills and experience are required for this role?
The role requires a proven commercial leader with strong eCommerce background, deep experience managing high-growth B2C platforms, data-driven decision-making, resilience, and success as a collaborator across organizations.
What is the company culture like at 2U?
2U is motivated by its mission to eliminate the back row in education, connected by a shared passion to deliver world-class digital education at scale, and focused on unlocking human potential through partnerships.
What makes a strong candidate for the Executive Director, edX position?
A strong candidate is a proven commercial leader in eCommerce with experience driving revenue growth on B2C platforms, owning P&L, building scalable organizations, and collaborating cross-functionally in a high-growth environment.
2U
Provides online education solutions for universities
About 2U
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.
Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days
Risks
Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.
Differentiation
2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.
Upsides
Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.
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