Events Marketing Manager at Lightspeed Commerce

Montreal, Quebec, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Technology, CommerceIndustries

Requirements

Bachelor’s degree in marketing, communications, business administration, or related field
Master's degree or certification in event management (a plus)
Experience in the Retail industry (a plus)
3-5 years of experience in event marketing, project management, or equivalent
Strong understanding of digital marketing techniques (SEO, SEM, social media)

Responsibilities

Design, develop, and implement event marketing strategies aligned with organizational goals to drive registrations, attendance, engagement, and conversion for the Retail NoAM region/vertical
Identify key target audiences and create tailored marketing campaigns and communications to attract and engage them
Execute all campaign elements, review performance metrics, identify innovative ways to drive demand, and revise campaigns accordingly
Conduct customer insights calls, understand customer's needs, and translate research insights into customer-centric marketing
Work in close conjunction with regional marketing, sales, partnerships, product, and customer teams to achieve new client acquisition through digital and physical events
Collaborate with cross-functional teams, including content and design marketing, product, and sales teams to ensure seamless event execution
Design and execute digital marketing campaigns, including email marketing, social media, and content creation
Leverage SEO, PPC, and other digital tools to enhance event visibility and registration
Build partnerships with influencers, sponsors, and media to increase event reach
Utilize data and analytics to measure campaign success and adjust tactics accordingly
Oversee event logistics, from venue selection to vendor management, including North American travel to execute in-person trade shows, events, and brand activations
Coordinate with external vendors, speakers, entertainers, and suppliers
Manage event timelines, budgets, and ensure all deliverables are met on time
Ensure all marketing materials, promotions, and event branding are consistent with the company’s brand identity
Develop compelling event themes and messaging to enhance brand visibility and engagement
Create engaging content for event websites, brochures, social media posts, and promotional emails
Develop post-event content, such as follow-up emails, surveys, blog posts, and videos
Design interactive, engaging experiences at the event to foster audience participation
Implement engagement tools like live polls, Q&A sessions, and virtual event platforms for hybrid or online events
Gather feedback through surveys, attendee interviews, and performance metrics to assess event success
Prepare reports analyzing event outcomes, ROI, and areas for improvement
Use insights to improve future events and marketing strategies
Manage event marketing budgets, ensuring campaigns and activities are executed within financial constraints
Track expenses and negotiate with vendors to get the best pricing

Skills

Key technologies and capabilities for this role

Event PlanningEvent MarketingDigital MarketingEmail MarketingSocial MediaSEOPPCContent CreationAnalyticsCampaign ManagementPartnership BuildingCustomer Insights

Questions & Answers

Common questions about this position

Is this role remote or does it require travel?

The role requires North American travel to execute in-person trade shows, events, and brand activations, though specific remote or office policies are not detailed.

What salary or compensation does this position offer?

This information is not specified in the job description.

What key skills are required for the Events Marketing Manager role?

Key skills include event planning and strategy development, digital marketing (email, social media, SEO, PPC), logistics and vendor management, cross-functional collaboration, and content creation.

What is the team structure like for this position?

The role involves close collaboration with cross-functional teams including regional marketing, sales, partnerships, product, customer teams, content and design marketing.

What makes a strong candidate for this Events Marketing Manager role?

A strong candidate combines event management with marketing expertise, has strategic thinking and hands-on execution skills, and a passion for creating engaging experiences that drive registrations, attendance, and client acquisition.

Lightspeed Commerce

Provides software solutions for retailers and restaurateurs

About Lightspeed Commerce

Lightspeed Commerce provides software solutions designed specifically for small and medium-sized businesses in the retail and restaurant sectors. Their main products include point-of-sale systems, inventory management tools, and analytics features that help businesses operate more efficiently and engage with customers effectively. These tools work together to streamline operations, allowing businesses to manage sales, track inventory, and analyze performance data all in one place. Unlike many competitors, Lightspeed focuses on a subscription model for its services, which includes ongoing support and updates, as well as transaction fees for payment processing. The company's goal is to enhance global commerce by empowering SMBs with the technology they need to thrive in a competitive marketplace.

Amsterdam, NetherlandsHeadquarters

2005Year Founded

$2.1MTotal Funding

SERIES_ACompany Stage

Enterprise Software, FintechIndustries

1,001-5,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Paid Leave

Extended Healthcare Benefits

Mental Health Support

Lightspeed Equity Scheme

Health & Wellness Credit

Volunteer Day

Risks

Increased competition from SpotOn in the restaurant POS market.

Adyen's Tap to Pay on iPhone poses a threat to Lightspeed's payment solutions.

Candis's financial management solutions could attract Lightspeed's target market.

Differentiation

Lightspeed offers a unified platform for both retail and hospitality businesses.

The company integrates online and offline sales channels for seamless operations.

Lightspeed's subscription model provides consistent revenue through software and transaction fees.

Upsides

Growing demand for unified commerce platforms aligns with Lightspeed's offerings.

Rise of contactless payments presents expansion opportunities for Lightspeed's payment solutions.

Subscription-based models are trending, benefiting Lightspeed's recurring revenue strategy.

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