Engagement Marketing Lead at Nike

North Sydney, New South Wales, Australia

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, PublishingIndustries

Requirements

Proven experience as a senior marketer managing a CRM, lifecycle, or customer marketing function
A natural obsession with insights and data, with the ability to translate analysis into strategic, actionable outcomes
Demonstrated experience with CRM platforms and their capabilities to deliver sophisticated one-to-one strategies
Confidence in leading and managing a team to achieve engagement goals
Exceptional communication and stakeholder influencing skills across cross-functional teams
The ability to thrive in a rapid, dynamic environment where critical thinking and agility are essential

Responsibilities

Lead and execute engagement initiatives in collaboration with cross-functional teams
Utilise data and insights to optimise the automated subscriber lifecycle program, including onboarding and engagement journeys
Manage lifecycle activity across all channels, including EDM, paid media, and internal network assets
Ensure the CRM platform is leveraged to its full potential for sophisticated customer journeys and one-to-one communications
Work closely with editorial teams to amplify key content, such as newsletters and podcasts, to subscribers
Collaborate with internal and external partners to create unique subscriber experiences that build brand advocacy
Manage and mentor a team of two direct reports

Skills

CRM

EDM

Paid Media

Data Insights

Subscriber Lifecycle

Onboarding

Engagement Strategies

Cross-Functional Collaboration

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

Land your dream remote job 3x faster with AI

Try Jobo Free