Employer Branding Specialist - Remote, PK at Podium

Lahore, Punjab, Pakistan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

Bachelor’s degree in Marketing, Human Resources, Communications, or a related field
3+ years of experience in employer branding, recruitment marketing, or related HR functions
Strong written and verbal communication skills
Experience with social media platforms and content creation
Creative thinking with the ability to develop and execute unique branding strategies
Strong analytical skills and experience using data to drive decision-making
Proficiency in tools such as Canva, Adobe Creative Suite, and social media

Responsibilities

Develop and execute a comprehensive employer branding strategy to attract, engage, and retain top talent
Create compelling content (blogs, ads, social media posts, videos, testimonials, etc.) to showcase the company’s culture, employee stories, and benefits
Manage and optimize employer branding initiatives across social media platforms such as LinkedIn, Glassdoor, Indeed, and others
Partner with the recruitment team to ensure consistent employer brand communication during the hiring process
Enhance the internal referral program with targeted campaigns to boost participation, drive quality referrals, and position employees as key talent ambassadors
Develop programs to encourage employees to advocate for the company as a great place to work
Ensure the employer brand aligns with the overall corporate brand and messaging
Measure the effectiveness of branding campaigns using metrics such as candidate engagement, application rates, and new hire feedback
Stay informed about market trends, competitor employer branding strategies, and best practices

Skills

Employer Branding

Content Creation

Social Media Management

Glassdoor

Indeed

Recruitment

Analytics

Marketing Strategy

Podium

Streamlines local business communications and payments

About Podium

Podium delivers a multi-product platform specifically designed for local businesses, combining AI technologies to enhance communication, facilitate payments, and manage text marketing campaigns effectively. The company's robust features, including review generation, webchat, text messaging, and phone call management, not only optimize day-to-day operations but also drive local business growth. Working at Podium offers the opportunity to contribute to innovative solutions that make significant impacts in how local businesses engage with their customers and manage their services efficiently.

Lehi, UtahHeadquarters

2014Year Founded

$407.2MTotal Funding

SERIES_DCompany Stage

Enterprise Software, Fintech, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Open and transparent culture

Remote first work setting for Engineering & Product

Great opportunities for career growth

401(k) with a competitive matching contribution plan

Unlimited vacation (yes, we want you to have a work-life balance)

Great medical, dental, vision benefits

Lots of Swag

Risks

Twilio's acquisition of Zipwhip may increase competition in business texting services.

Strategic shifts by new CMO Pauline Reader might not align with customer expectations.

Podium's exposure to the water heater market could face demand fluctuations and regulatory changes.

Differentiation

Podium offers a unique messaging platform tailored for local business interactions.

The platform integrates seamlessly with various communication channels for unified customer experiences.

Podium's tools enable businesses to gather online reviews and enhance customer relationships.

Upsides

Podium's partnership with Bradford White enhances its reach in the contractor market.

The rise of SMS marketing with a 98% open rate benefits Podium's messaging platform.

Integration with AI-driven chatbots boosts customer interaction and satisfaction for Podium users.

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