Employee Benefits Marketing Consultant

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, InsuranceIndustries

Requirements

Candidates should possess a Bachelor's degree in business, marketing, or a related field, with 5+ years of relevant experience in B2B or B2B2C marketing, preferably within group insurance benefits and Stop Loss. Demonstrated success in developing marketing strategies and creative briefs, exceptional verbal and written communication skills, and the ability to present plans effectively are required. In-depth knowledge of the group insurance industry, market, and products, along with experience in various media (print, video, digital, social), is essential. The ability to lead multidisciplinary teams and prior experience in a cross-functional role within a large corporation are also beneficial.

Responsibilities

The Business Segment Marketing Consultant will develop and execute comprehensive B2B marketing strategies for Employee Benefits and Stop Loss business segments to drive sales growth and client retention. This role involves measuring the effectiveness of marketing strategies, partnering with product teams and stakeholders to define business objectives, and translating these into marketing plans. Responsibilities include managing the creative development process, serving as a consultative marketing expert with knowledge of group insurance and Stop Loss products, enhancing marketing processes, and managing assigned budgets for campaigns and projects.

Skills

B2B Marketing

Marketing Strategy

Sales Growth

Client Retention

Broker Engagement

Customer Engagement

Group Insurance

Stop Loss Insurance

Marketing Execution

Voya Financial

Provides financial services and retirement solutions

About Voya Financial

Voya Financial offers a range of financial services, including retirement plans, investment management, and insurance products, to help individuals and businesses achieve financial wellness. Their services cater to individuals seeking retirement planning, employers looking to enhance employee benefits, and institutions needing tailored investment management. Voya stands out from competitors through its commitment to inclusiveness and corporate responsibility, which helps attract clients and talent. The company's goal is to build long-term relationships with clients, ensuring they achieve financial confidence and a fulfilling life.

New York City, New YorkHeadquarters

2014Year Founded

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Savings Account (HSA)

Flexible Spending Accounts (FSA)

Rally wellness program

Employee Assistance Program (EAP) and Work Life Services

Behavioral Health Family Support Program

Livongo support for diabetes, hypertension, and weight management

AccessHope cancer support

Wellthy caregiving assistance

Back-up child care and elder care

Health Advocate

ABLE accounts

Legal insurance

Identity theft protection

Voya Foundation Matching Gift Program

Risks

Increased competition from fintech companies may erode Voya's market share.

Operational challenges in integrating OneAmerica's business could affect service quality.

Regulatory scrutiny on fees may impact Voya's pricing strategies and profitability.

Differentiation

Voya's commitment to inclusiveness and corporate responsibility sets it apart in the market.

The acquisition of OneAmerica's retirement plan business expands Voya's client base significantly.

Voya's focus on digital financial planning tools enhances client engagement and satisfaction.

Upsides

Voya's ESG commitment aligns with the growing investor focus on sustainable investing.

The financial wellness market's growth offers significant opportunities for Voya's programs.

AI integration in investment management can enhance Voya's strategies and client outcomes.

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