Email Marketing Manager
VersapaySalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Education, Higher EducationIndustries
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field preferred
- Minimum of 2 years of hands-on experience deploying, developing, and optimizing email campaigns within a marketing automation platform
- Salesforce Marketing Cloud experience strongly preferred
- Experience with other modern engagement platforms (e.g., Braze) is a significant plus
- A genuine interest in and understanding of emerging AI technologies and their application in digital marketing
- Strong analytical skills with proven experience interpreting performance data, building reports, and making data-driven recommendations
- Solid understanding of A/B testing methodologies and best practices
- Working knowledge of HTML and SQL for email is a plus
- Excellent collaborator with strong communication skills, capable of working effectively with cross-functional teams
- Highly organized and detail-oriented, with a proactive, self-starting mindset and a strong sense of ownership
Responsibilities
- Orchestrate and deploy sophisticated email campaigns using Salesforce Marketing Cloud and Braze
- Manage audience segmentation, dynamic content, and personalization to ensure a high-quality, error-free execution that resonates with target audiences
- Act as a strategic consultant to internal marketing and admissions stakeholders
- Analyze campaign performance, A/B test results, and engagement data to provide actionable insights and recommendations
- Proactively identify and implement strategies to improve KPIs, including deliverability, open rates, click-through rates, and conversions
- Stay current with the latest trends in marketing technology, with a specific focus on AI
- Identify and evaluate opportunities to leverage AI-powered tools (e.g., generative AI for content, predictive analytics for segmentation, Send Time Optimization) to increase internal efficiency and enhance the effectiveness of marketing campaigns for university partners
- Manage the end-to-end lifecycle of email campaigns, ensuring all creative assets, copy, and stakeholder approvals are secured in a timely manner
- Maintain a highly organized workflow to manage competing priorities and strict deadlines effectively
- Develop and maintain performance dashboards and reports to effectively communicate campaign results to stakeholders
- Translate complex data into clear, concise summaries that inform future decision-making
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What platforms will I be using in this Email Marketing Specialist role?
You will use Salesforce Marketing Cloud and Braze to orchestrate and deploy email campaigns, including audience segmentation and personalization.
What education is required for this position?
A Bachelor’s degree in Marketing is required.
What is the salary range for the Email Marketing Specialist role?
This information is not specified in the job description.
Is this Email Marketing Specialist position remote?
This information is not specified in the job description.
What qualities make a strong candidate for this role?
The ideal candidate is detail-oriented, proactive, a strategic thinker, passionate about marketing technology, thrives in a dynamic environment, and is eager to explore AI opportunities.
2U
Provides online education solutions for universities
About 2U
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.
Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days
Risks
Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.
Differentiation
2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.
Upsides
Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.
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