Email Marketing Specialist at OpenGov

Pune, Maharashtra, India

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Government Technology, SaaS, Public SectorIndustries

Requirements

2–4 years of hands-on experience executing email marketing campaigns in Marketo (required)
Experience building emails in Knak
Familiarity with Jira or other project management tools
Marketo certification preferred
Experience with Salesforce or comparable CRM systems
Basic HTML/CSS knowledge for email editing
Strong understanding of B2B SaaS marketing funnels, segmentation, and nurture programs
Exceptional attention to detail, organization, and cross-team communication skills

Responsibilities

Design, build, and deploy all email campaigns and automated workflows in Marketo
Create and maintain responsive, on-brand email templates in Knak
Manage campaign intake, timelines, and delivery using Jira
Execute A/B tests for subject lines, templates, and workflows to improve performance
Collaborate with Marketing Operations to ensure accurate tracking, UTM tagging, and Salesforce integration
Develop and manage segmentation strategies using behavioral, demographic, and firmographic data
Maintain data hygiene and ensure correct targeting and suppression logic
Track and analyze campaign performance metrics, providing actionable insights to improve engagement and conversion
Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations and internal data governance policies
Conduct QA and testing for every send, including content accuracy, links, and rendering
Partner with Demand Generation, Field Marketing, and Product Marketing to translate campaign briefs into high-quality email executions

Skills

Marketo

Knak

Jira

Email Marketing

Marketing Automation

A/B Testing

Lifecycle Marketing

Demand Generation

OpenGov

Cloud-based software for government organizations

About OpenGov

OpenGov provides cloud-based software solutions tailored for the public sector, focusing on strategic budgeting, planning, permitting, licensing, and code enforcement. Their products help government organizations transition from paper-based processes to digital workflows, significantly reducing the time and resources needed for tasks like budget creation, which can be completed in half the usual time. OpenGov stands out from competitors by leveraging extensive experience in the public sector to address specific challenges faced by local governments, such as outdated systems and the need for transparency. The company's goal is to empower government leaders with better data analysis tools to enhance decision-making and improve engagement with constituents.

Redwood City, CaliforniaHeadquarters

2012Year Founded

$221.8MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Government & Public SectorIndustries

501-1,000Employees

Benefits

Competitive Salary

Work from Anywhere

Unlimited Vacation

Mission-Driven Colleagues

World-Class Healthcare

Professional Development

Family Matters

Amazing Customers

Risks

Increased competition from other SaaS providers targeting the public sector.

Integration challenges from iGovServices acquisition may disrupt existing services.

Reliance on cloud solutions makes OpenGov vulnerable to service outages.

Differentiation

OpenGov specializes in cloud-based solutions tailored for the public sector.

The company offers strategic budgeting, permitting, and licensing software for governments.

OpenGov's software reportedly halves the time needed for budget creation.

Upsides

Growing demand for cloud solutions as governments modernize outdated systems.

Acquisition of iGovServices expands OpenGov's offerings into tax and revenue management.

Rising adoption of electronic bidding systems enhances OpenGov's procurement solutions.

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