Substack

Email Marketing Specialist (Intern)

Singapore

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
InternshipJob Type
UnknownVisa
MarketingIndustries

Requirements

Candidates should possess a natural storytelling ability with a designer’s eye, be skilled in tools such as Figma, Canva, or Photoshop, and be proficient in email platforms like Klaviyo or Mailchimp. They should also have a good understanding of basic email metrics, including open rates, CTRs, and conversions, and be independent, reliable, and comfortable working asynchronously.

Responsibilities

The Email Marketing Specialist will plan, design, and send weekly email campaigns using Klaviyo (or similar platforms), write clear and engaging copy for subject lines and call-to-actions, design campaign visuals, own the email calendar, A/B test email elements for performance optimization, ensure consistency in brand communication, and occasionally support with social media assets, landing page visuals, or ad creatives.

Skills

Email Campaigns
Klaviyo
Mailchimp
Figma
Canva
Photoshop
Email Metrics
Open Rates
CTR
Conversions
Copywriting
Subject Lines
Call-to-Actions
A/B Testing
Brand Communication

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

Key Metrics

San Francisco, CaliforniaHeadquarters
2017Year Founded
$97.5MTotal Funding
ANGELCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.
Elon Musk's acquisition interest could cause market speculation and investor instability.
Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.
The platform offers built-in marketing, aiding creators in growing their subscriber base.
Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.
Mobile editor launch enhances accessibility, increasing content output and engagement.
Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

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