Email Marketing Specialist (Contract)
Zip- Full Time
- Entry Level & New Grad
Candidates should possess a natural storytelling ability with a designer’s eye, be skilled in tools such as Figma, Canva, or Photoshop, and be proficient in email platforms like Klaviyo or Mailchimp. They should also have a good understanding of basic email metrics, including open rates, CTRs, and conversions, and be independent, reliable, and comfortable working asynchronously.
The Email Marketing Specialist will plan, design, and send weekly email campaigns using Klaviyo (or similar platforms), write clear and engaging copy for subject lines and call-to-actions, design campaign visuals, own the email calendar, A/B test email elements for performance optimization, ensure consistency in brand communication, and occasionally support with social media assets, landing page visuals, or ad creatives.
Digital publishing platform for subscription-based content
Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.