Email Marketing Designer at Eight Sleep

Milan, Lombardy, Italy

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Health & Wellness, Consumer GoodsIndustries

Requirements

2+ years of professional experience in visual design, email marketing, or digital brand execution
Strong portfolio showcasing thoughtful, high-performing email designs
Passion for Eight Sleep's mission in sleep fitness
Ability to thrive in a fast-paced, high-performance environment with intensity and commitment beyond 9-to-5
Proficiency in Figma for delivering pixel-perfect files
Experience or familiarity with Klaviyo for email implementation
Ability to work onsite in Milan office

Responsibilities

Lead the visual development of Eight Sleep’s email marketing, including high-performing lifecycle flows, product launches, and promotional campaigns
Collaborate with Lifecycle, Growth, Design, Product, and Brand teams to concept and execute email designs
Create visually compelling, on-brand emails for all stages of the customer journey (onboarding, retention, reactivation, campaigns, flows, newsletters, etc.)
Translate strategy and messaging into visually engaging and conversion-optimized emails
Deliver pixel-perfect Figma files for implementation in Klaviyo
Use performance data and behavioral insights to inform design decisions
Propose A/B testing ideas focused on driving engagement and conversion
Maintain consistency with Eight Sleep’s brand guidelines while iterating on layout and design innovation
Improve designs through feedback and testing results
Help evolve the email design system and visual identity while staying grounded in the style guide and voice
Work in a fast-paced environment valuing iteration, creativity, and clear communication

Skills

Key technologies and capabilities for this role

Email MarketingGraphic DesignVisual DesignMarketing Design

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite position located in the Milan office.

What are the main responsibilities of the Email Marketing Designer?

You'll create visually compelling emails for the customer journey, validate designs using performance data and A/B testing, and iterate on improvements, delivering Figma files for Klaviyo implementation.

What is the company culture like at Eight Sleep?

Eight Sleep operates like a high-performance team that is fast, focused, motivated by impact, with high standards, intensity, and a relentless drive similar to top performers, requiring deep commitment beyond a 9-5.

What skills are needed for this role?

Key skills include designing visually compelling emails in Figma, working with Klaviyo, using performance data and behavioral insights for validation, and proposing A/B tests, plus passion for the mission.

What makes a strong candidate for this position?

A strong candidate thrives under pressure, is driven to build at the edge of what's possible, shares passion for the sleep fitness mission, and is committed to high standards and extra effort in a high-performance environment.

Eight Sleep

Personalized temperature control for better sleep

About Eight Sleep

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. This temperature can be adjusted between 55°F and 110°F, catering to individual preferences for a more comfortable sleep experience. The Pod also tracks sleep patterns and provides health insights, helping users understand their sleep quality and trends. It includes features like a gentle vibration and thermal alarm for waking up. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try their product. The company's goal is to improve sleep quality and overall wellness for its users.

New York City, New YorkHeadquarters

2014Year Founded

$157.6MTotal Funding

SERIES_CCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

Commuter Benefits

Parental Leave

Company Equity

Risks

High price point of Pod 4 Ultra may limit market penetration.

Expansion into UAE may face cultural and regulatory challenges.

Reliance on direct-to-consumer sales could be vulnerable to shifts in buying behavior.

Differentiation

Eight Sleep offers personalized temperature control with The Pod, enhancing sleep quality.

The Pod provides sleep and health insights, setting it apart in the wellness market.

Eight Sleep's direct-to-consumer model includes flexible payment options and risk-free trials.

Upsides

Expansion into the UAE indicates growing international presence and revenue potential.

Partnership with athletes like Taylor Fritz boosts brand visibility in sports sectors.

Continuous product improvement with Pod 4 Ultra positions Eight Sleep as a tech leader.

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