Email and SMS Specialist - Contract at Minno

Nashville, Tennessee, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Technology, PublishingIndustries

Requirements

Experience in email and SMS marketing, including creation, execution, and optimization of campaigns
Ability to communicate authentically, respectfully, and creatively with moms, parents, and Christian communities, aligned with Minno's brand tone and voice
Experience with children's media or family-friendly brands highly valued
Technical expertise to build, test, and optimize high-performing email and SMS campaigns
Proficiency with marketing automation platforms (e.g., Klaviyo, HubSpot, Mailchimp, or similar)
Passion for using digital communication to support families and faith

Responsibilities

Write clear, engaging, and brand-aligned email and SMS copy that resonates with Christian families and parents
Build and format SMS and email messages within marketing automation platforms
Conduct comprehensive QA and testing across devices and inboxes to ensure flawless rendering and functionality
Collaborate with marketing teams to optimize copy, subject lines, CTAs, and overall email performance
Support the setup, management, and optimization of marketing campaigns

Skills

Key technologies and capabilities for this role

Email MarketingSMS MarketingMarketing AutomationCustomer SegmentationCampaign Management

Questions & Answers

Common questions about this position

Is this position remote or does it require being in the office?

This information is not specified in the job description.

What skills are required for the Email and SMS Specialist role?

The role requires experience in creating, executing, and optimizing email and SMS marketing campaigns, along with understanding how to communicate authentically with moms and parents in Christian communities using the Minno brand tone and voice.

What is the compensation for this contract position?

This information is not specified in the job description.

What is the company culture like at Minno?

Minno is a fast-growing, mission-driven startup powered by a team with experience at Amazon, PBS KIDS, Duolingo, and others, focused on creating trusted Christian media for kids and families with values of creative excellence, faithful curation, and parent partnership.

What makes a strong candidate for this Email and SMS Specialist role?

A strong candidate has experience in email and SMS marketing, particularly communicating with moms and parents in Christian communities with authenticity, respect, creativity, and alignment to the Minno brand.

Minno

Streaming platform for Christian children's content

About Minno

Minno provides streaming media that focuses on Christian content for children. The platform offers a variety of faith-based shows and resources designed to help kids learn about Jesus in an engaging way. By utilizing streaming technology, Minno allows families to access this content on their devices at any time, making it convenient for parents to find shows that align with their values. Unlike other streaming services, Minno specifically targets Christian families, ensuring that all content is wholesome and faith-aligned. The company operates on a subscription model, offering a free 7-day trial for new users, which helps generate steady revenue while allowing families to explore the service. Minno's goal is to connect families through shared faith experiences and support the spiritual growth of young viewers.

Nashville, TennesseeHeadquarters

2017Year Founded

$15.9MTotal Funding

SEEDCompany Stage

Consumer Software, EntertainmentIndustries

11-50Employees

Benefits

Performance Bonus

Company Equity

Professional Development Budget

Conference Attendance Budget

Remote Work Options

Risks

Increased competition from other faith-based streaming services like Pure Flix.

Potential backlash from secular audiences could impact brand perception.

Subscriber growth challenges in a saturated streaming market.

Differentiation

Minno focuses on faith-based content for children, a niche market.

The platform offers award-winning content like 'The Laugh & Grow Bible for Kids'.

Minno collaborates with top studios like Sunrise Animation and Angel Studios.

Upsides

Growing demand for faith-based children's content boosts Minno's market potential.

Partnerships with animation studios enhance content quality and reach.

Subscription model ensures steady revenue and potential for growth.

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