Ecommerce Manager at Universal Music Group

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Experienced eCommerce marketing manager
Independent, creative problem-solver
Great business acumen and analytical skills
Ability to lead multiple projects simultaneously while managing competing deadlines

Responsibilities

Manage and grow direct-to-fan retail experience across Decca's roster
Deliver exciting physical products for fans
Oversee marketing campaigns for eCommerce products
Develop and execute a focused, profitable, and innovative eCommerce strategy for artist and label stores
Create close relationships with the label, central teams at UMG, and artist managers
Devise and execute specialised marketing campaigns for Decca Records, Decca Classics, Hyperion, and Mercury KX
Develop eCommerce initiatives with artists and onboard new tools and functionality from the central UMUK eCommerce team
Create engaging fan experiences with commerce at the core
Manage the eCommerce strategy for the label, focusing on delivering incremental revenue growth in line with the label's budget
In collaboration with the Head of Commercial, marketing, audience, and central eCommerce teams, devise and execute effective eCommerce sales strategies for frontline and key catalogue releases
Formulate and execute D2 (direct-to-fan) strategies

Skills

eCommerce

Digital Marketing

Sales Strategy

Campaign Management

Artist Promotion

Fan Engagement

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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