DTC Sales Specialist (New York) at Constellation Brands

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Wine and Spirits, BeveragesIndustries

Requirements

Ability to manage relationships with high-net-worth clients to drive direct sales through personalized engagement and tailored offerings
Accountability to assigned regions and brands, with clear ownership for driving sales and managing relationships in designated territories or segments
Skills in negotiating agreements for recurring revenue and ongoing participation in DTC events
Experience exploring partnerships with luxury brands and venues to enhance event offerings and create scalable models
Proficiency in leveraging data analytics to understand client preferences and drive sales
Capability to work closely with internal stakeholders including Brand, e-Commerce, Sponsorships, Legal, Procurement, Operations, and Sales teams
Competence in sales performance tracking, analysis, and reporting with a focus on year-over-year growth and KPIs
Budget management skills, including tracking, invoice processing, and internal reporting aligned with sales targets

Responsibilities

Establish business for recurring revenue by negotiating agreements for ongoing DTC event participation; explore luxury brand and venue partnerships with quantified sales goals and performance tracking
Build and nurture relationships with high-net-worth clients and corporate accounts through personalized services, exclusive selections, private tastings, and data-driven sales strategies
Create and implement a DTC strategy playbook for in-market events, including best practices, target demographics, sales tactics, customer engagement, market research, and clear sales targets
Plan and execute a calendar of experiential events (private client, wine club-focused, aligned with winemaker/distiller/ambassador travel, and collaborative with US wholesale partners), each with specific sales targets and strategies
Collaborate with internal teams (Brand, e-Commerce, Sponsorships, Legal, Procurement, Operations, Sales) to align DTC programming with business goals, timelines, and sales-focused KPIs
Achieve sales KPIs with year-over-year growth; monitor promotional programs via sales impact analysis, post-event feedback, and detailed reporting for future strategies
Maintain and track event budgets, process invoices, and ensure financial objectives align with sales targets and outcomes
Foster strategic planning, teamwork, and continuous improvement by providing recommendations to optimize brand experiences and sales performance

Skills

DTC Sales

Client Relationship Management

Revenue Generation

Sales Negotiation

Event Management

Partnership Development

Sales Tracking

Brand Events

High-Net-Worth Clients

Luxury Partnerships

Constellation Brands

Produces and markets beer, wine, and spirits

About Constellation Brands

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits, with a strong presence in the U.S., Mexico, New Zealand, and Italy. The company operates by owning and managing a portfolio of popular brands, such as Corona and Modelo, which it imports and sells exclusively in the U.S. Its products are distributed through a wide network, allowing it to reach both individual consumers and large retailers. What sets Constellation Brands apart from its competitors is its focus on brand management and strong brand recognition, which helps it maintain a competitive edge in the market. The company's goal is to create brands that encourage human connections while also being committed to sustainability and responsible operations.

Rochester, New YorkHeadquarters

1945Year Founded

IPOCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Retirement Plan

Professional Development Budget

Risks

Increased competition in non-alcoholic beverages may impact Constellation's market share.

Integration challenges with Sea Smoke winery could pose financial risks.

Health-conscious trends may reduce sales of traditional alcoholic beverages.

Differentiation

Constellation Brands owns iconic brands like Corona and Modelo, exclusive to the U.S. market.

The company focuses on sustainability, enhancing brand loyalty among eco-conscious consumers.

It has a diverse portfolio, including beer, wine, spirits, and non-alcoholic beverages.

Upsides

Growing demand for premium beverages aligns with Constellation's acquisition of boutique wineries.

Investment in non-alcoholic brand TOST taps into rising health-conscious consumer trends.

RTD market growth supports Constellation's stake in Austin Cocktails and Archer Roose.

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