DTC Marketing Manager at Brand Knew

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

DTC, Wellness, SupplementsIndustries

Requirements

3+ years of experience working with DTC or eCommerce brands in a growth, marketing, or performance role
Hands-on Shopify experience, including product setup, storefront management, and identifying and deploying high-performing apps
Proven ability to analyze and report on performance metrics with clarity and actionable insights
Experience managing lifecycle marketing (Klaviyo or similar)—flows, campaigns, segmentation, and deliverability best practices
Strong understanding of digital advertising platforms (Meta, TikTok Shop, Shorts) and how to tailor creative for each
Experience collaborating with content creators and developing UGC-style ad creative
Excellent communication and project management skills—you can juggle multiple clients, timelines, and creative workflows
Deep understanding of consumer behavior and what drives conversion in the DTC and supplements categories
Data-aware, not data-paralyzed—you use insights to inspire creative ideas, not limit them

Responsibilities

Develop and execute full-funnel marketing strategies for DTC clients across paid social, email, and website
Partner with creative and media teams to concept and test ad ideas that balance brand voice with performance hooks across Meta, TikTok, YouTube, and beyond
Manage and optimize Shopify storefronts, including landing pages, PDPs for conversion
Report on Shopify and campaign performance in a clear, concise, and actionable way—translating data into insights and next steps for internal and client stakeholders
Plan, build, and analyze lifecycle marketing campaigns (LCM) through Klaviyo or similar platforms, optimizing flows and automations to drive retention and LTV
Collaborate with creators, production, and design teams to produce and iterate on high-performing ad creative at scale
Lead brainstorms, present creative concepts, and communicate performance insights internally and to clients
Stay on top of emerging trends in DTC, supplements, eCommerce, and performance marketing and the intersection of AI to continuously evolve client strategy

Skills

Key technologies and capabilities for this role

ShopifyKlaviyoMetaTikTokYouTubepaid socialemail marketinglifecycle marketingad creativedata analysisA/B testinglanding pagesPDP optimization

Questions & Answers

Common questions about this position

What experience is required for the DTC Marketing Manager role?

Candidates need 3+ years of experience working with DTC or eCommerce brands in a growth, marketing, or performance role, hands-on Shopify experience including product setup and storefront management, proven ability to analyze and report on performance metrics, experience managing lifecycle marketing with Klaviyo or similar, strong understanding of digital advertising platforms like Meta and TikTok, experience with content creators and UGC-style creative, plus excellent communication and project management skills.

What is the compensation for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does the company culture or work environment look like at Brand Knew?

This information is not specified in the job description.

What makes a strong application for this DTC Marketing Manager role?

Ensure your application is fully and properly filled out, as incomplete applications will not be considered; highlight 3+ years DTC/eCommerce experience, Shopify expertise, Klaviyo skills, ad platform knowledge, and experience in supplements or wellness as a plus.

Brand Knew

Creative collective for audience engagement strategies

About Brand Knew

Brand Knew operates as a creative collective and strategic advisory firm that collaborates with media companies, causes, and consumer brands to enhance audience engagement and drive growth. The company utilizes a combination of creative intuition and data-driven insights to develop comprehensive growth strategies tailored to its clients' needs. It serves a variety of clients, particularly in the sports and entertainment sectors, and has worked on notable projects like the "Cobra Kai" series on YouTube. Brand Knew's services include marketing, design, media production, and cultural development, allowing them to create strategies that resonate with target audiences. What sets Brand Knew apart from its competitors is its commitment to diversity and collaboration, with a team that brings together a wide range of perspectives and backgrounds. The company's goal is to create positive cultural impacts while fostering growth for its clients.

Los Angeles, CaliforniaHeadquarters

2009Year Founded

VENTURE_UNKNOWNCompany Stage

Data & Analytics, Consulting, EntertainmentIndustries

11-50Employees

Benefits

Unlimited Paid Time Off

Health Care Benefits

Dental Care

Vision Care

Flexible Spending Account

401K Match Program

Long-term disability

Half Days Before Holidays

Office Closed Election Day

Performance Bonuses

Maternity & Paternity Leave

Risks

AI-driven marketing agencies offer similar services at lower costs.

Social media algorithm changes may affect Brand Knew's audience reach.

In-house creative teams in large brands could reduce demand for Brand Knew.

Differentiation

Brand Knew combines creative intuition with data-driven insights for growth strategies.

The company has a diverse team fostering positive cultural impacts.

Brand Knew is recognized as TikTok's Most Innovative Agency of the Year.

Upsides

Rising demand for short-form video content boosts creative marketing opportunities.

Interest in AR and VR enhances audience engagement for Brand Knew's clients.

Personalized marketing using AI increases consumer brand engagement.

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