Director, Walmart - Beverage at Nutrafol

Bentonville, Arkansas, United States

Nutrafol Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Beverage, Health and Wellness, Sports NutritionIndustries

Requirements

  • Bachelor’s degree
  • 7-10 years of CPG experience, beverage preferred, calling on headquarter buyers for National Accounts with an emphasis on Walmart, Target, and the Club channel
  • Excellent communication skills (written and verbal)
  • Strong background in Microsoft Excel, Word, PowerPoint
  • Ability to travel 35%-40%
  • Knowledge of DSD systems within the Beverage industry
  • High IRI and Syndicated data usage knowledge
  • Experience in building a strategic Joint business plan (JBP) with National Retailers
  • Thrive in a team selling environment
  • Knowledge of MULO measured channels (a plus)
  • Valid Driver's License, current vehicle liability insurance, and driving record within Organization's MVR policy guidelines
  • Broker management experience
  • Located in Bentonville, Arkansas (remote, field-based position)

Responsibilities

  • Cultivate and maintain effective business relationships with Wal-Mart merchant team members
  • Drive volume, revenue and share across the Nutrabolt Beverage portfolio at WM
  • Plan out monthly, quarterly, and yearly price, package and promotion planning with WM. Adjust as necessary to maximize ROI
  • Utilize sales data to identify opportunities to meet and exceed annual goals
  • Work cross-functionally with Keurig Dr Pepper National Account team members, internal finance, commercial strategy, RGM, and distribution teams to plan, track and measure overall business
  • Align with Supply Chain to ensure correct planning and forecasting for all assigned accounts
  • Manage total trade budgets by brand/account
  • Work directly with Shopper Marketing to develop conversion tactics and specific programming
  • Work with DSD team to ensure all monthly promotional activity is being leveraged and executed (90% + level)
  • Achieve performance to Volume, Revenue, Margin and Share targets
  • Achieve Depletions and Scan sales within assigned National Accounts
  • Meet Retail Sales objectives
  • Execute Price/Package and Promotion planning
  • Meet Total points of distribution (TPD’s) objectives
  • Achieve ACV distribution, Display goals, and package mix

Skills

Walmart
Account Management
Merchant Relations
Sales Growth
Revenue Management
Market Share
Pricing Strategy
Promotion Planning
Forecasting
National Accounts
Beverage Portfolio

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Unlimited Paid Time Off
Wellness Program
Meal Benefits
Phone/Internet Stipend
Professional Development Budget
Pet Insurance
Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.
Nutrafol Skin faces challenges in a saturated acne treatment market.
Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.
The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.
Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.
Partnership with Sephora increases Nutrafol's visibility and retail presence.
Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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