Director US Marketing at Johnson & Johnson

Irvine, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, MedTech, SurgeryIndustries

Requirements

Bachelor's Degree required
Experience in marketing, strategic marketing, or related field (implied by director-level role)
Leadership experience managing marketing teams
Knowledge of US commercial marketing in MedTech or healthcare (implied by role context)
Ability to comply with all federal, state, local laws/regulations, and Johnson & Johnson procedures/guidelines
Commitment to Company guidelines on Health, Safety, and Environmental practices

Responsibilities

Drive customer & consumer acquisition/retention/engagement in Private Practice & Hospital via integrated marketing mix for sales growth
Lead the digital strategy to optimize targeting and content creation and devise a mechanism for measuring effectiveness and ROI
Drive business strategies and marketing tactical execution in the US region
Directly lead the marketing team to develop relevant account and product segmentation, targeting, and positioning strategies while optimizing resource allocation and prioritization
Optimize the marketing budget to drive the financial performance of all US Commercial product lines
Drive the business together with the US Sales and Commercial Operations leadership team and other members of the WW Marketing Organization to achieve company objectives
Assemble the necessary programs/resources to meet/exceed revenue objectives
Develop and align the Business Planning forecast with the US commercial effectiveness lead to help manage the consumption/demand for the US Region
Own the US Marketing Planning process to deliver the BP number
Develop market-appropriate promotional tools and demand generation programs that help to drive growth in the US
Engage with the sales team and customers proactively with structured and purposeful visits
Lead a high performing team of marketing managers and provide guidance, training, and timely coaching
Lead the assessment and implementation of sound marketing competencies across the marketing organization
Develop and manage relevant ROI based national/local programs and initiatives that are aligned to the US Business
Communicate business related issues or opportunities to next management level
Ensure personal and Company compliance with all Federal, State, local and Company regulations, policies, and procedures

Skills

Strategic Marketing

Commercial Marketing

Marketing Strategy

Leadership

Business Strategy

Johnson & Johnson

Healthcare products in pharmaceuticals and devices.

About Johnson & Johnson

Johnson & Johnson operates in the healthcare sector with three main areas: pharmaceuticals, medical devices, and consumer health products. In the pharmaceuticals segment, the company develops prescription drugs for various medical conditions such as cancer and infectious diseases. The medical devices segment provides products used in surgeries and other medical procedures, while the consumer health segment offers over-the-counter products, including baby care and personal health items. Johnson & Johnson generates revenue through direct sales and partnerships, and it invests significantly in research and development to create new products that meet the needs of consumers and healthcare providers. The company stands out from competitors by emphasizing diversity, equity, and inclusion in its workplace, fostering an environment where employees can share their perspectives. Its goal is to improve patient outcomes and enhance the overall health and well-being of individuals globally.

New Brunswick, New JerseyHeadquarters

1886Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

J&J faces a class action lawsuit in Australia over ineffective cold and flu medications.

Former J&J executives joining other firms could lead to increased competition.

Ongoing legal battles, like the lawsuit against Cigna, pose financial liabilities for J&J.

Differentiation

J&J operates in three segments: pharmaceuticals, medical devices, and consumer health.

The company invests heavily in R&D for innovative medical solutions and products.

J&J is committed to diversity, equity, and inclusion in its workplace culture.

Upsides

J&J's collaboration with Helsinki University Hospital focuses on value-based healthcare models.

The rise of personalized medicine offers J&J opportunities in targeted therapies.

Increased focus on digital health solutions presents expansion opportunities for J&J.

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