Director, Social Media & Influencer Marketing at Stanley Black & Decker

Towson, Maryland, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Consumer Goods, Tools, Outdoor EquipmentIndustries

Requirements

Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree preferred)
10+ years of experience in Social Media Marketing, ideally in a relevant field
Proven track record of leading social media strategies for multiple brands and across multiple social media platforms
Experience in influencer marketing, including identifying, negotiating, and managing influencer partnerships
Excellent communication and interpersonal skills, with the ability to lead and inspire a team
Proficiency in social media management tools (such as Hootsuite, Sprout Social) and analytics platforms
Creative mindset with a passion for storytelling and brand building

Responsibilities

Develop and execute comprehensive social media and influencer marketing strategies for Tools & Outdoor brands, ensuring consistency in voice, tone, and messaging across platforms
Lead, mentor, and manage a team of Social Media Managers, ensuring alignment with overall marketing objectives and fostering a culture of creativity and collaboration
Oversee the creation, curation, and scheduling of high-quality, engaging content tailored to each platform and audience
Monitor, analyze, and report social media performance metrics, providing actionable insights to optimize campaigns and achieve KPIs
Stay up to date with the latest social media trends, tools, and best practices, ensuring activation in trends aligned to brand messaging
Work closely with cross-functional partners (such as the Global Brand team, Brand Management, Public Relations, Agency Partners, etc.) to ensure cohesive messaging and campaign integration
Manage the social media and influencer marketing budget, ensuring efficient allocation of resources to maximize ROI

Skills

Social Media Strategy

Influencer Marketing

Content Creation

Team Leadership

Performance Analytics

Trend Monitoring

Budget Management

Cross-Functional Collaboration

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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