Director, Site Merchandising at Bombas

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, eCommerce, Consumer GoodsIndustries

Requirements

10+ years of eCommerce experience
5+ years of site merchandising experience
3+ years experience leading the site merchandising function at a company where digital revenue exceeds $300M
Strong, thoughtful operator mindset
Based in or able to work out of Bombas HQ in New York City

Responsibilities

Improve overall and category-level site performance AND brand perception
Own site merchandising strategy and execution in alignment with overall company goals, product strategy, and brand aspirations
Deliver conversion rate and AOV improvements while improving the qualitative customer experience on site, ensuring the site is optimized for product discovery, brand storytelling, and conversion
Own homepage, category, and PDP merchandising, evergreen and in support of the company content calendar, setting the direction for how products come to life across all shoppable touchpoints
Refine and monitor key performance metrics to evaluate and communicate the impact of merchandising choices
Use quant and qual insights to guide strategy and quickly iterate on what’s working and influence upstream and downstream teams (brand, creative, product merchandising, marketing, and more)
Build and run a high-impact roadmap of A/B tests (and other test and learn approaches) across site surfaces: navigation, filters, homepage, PLPs, PDPs
Improve brand perception and understanding on site through close partnership with brand and creative teams
Evolve site in response to changing customer expectations, including AI usage
Ensure the site runs smoothly and efficiently at scale
Continually improve processes around core aspects of site operations, from content and products go live to how daily operations and merchandising updates are managed
Own the site execution calendar, ensuring campaigns, launches, and content updates go live on time and to spec, in close partnership with brand

Skills

eCommerce

Site Merchandising

Digital Merchandising

Merchandising Strategy

Conversion Optimization

Bombas

Sells comfortable socks with donation model

About Bombas

Bombas creates comfortable socks and apparel while also making a social impact through its one-for-one business model. For every item purchased, Bombas donates a similar item to someone in need, addressing the high demand for socks in homeless shelters. The company offers a variety of products for men, women, and children, including socks, slippers, and other apparel, primarily through its e-commerce platform, bombas.com. Bombas stands out from competitors by combining high-quality, comfortable products with a strong commitment to social good, which fosters brand loyalty among socially conscious consumers. Additionally, Bombas has launched special collections, such as the Black Hive Collection, to celebrate Black excellence and support the contributions of Black creators. The goal of Bombas is to provide comfort to customers while also helping those less fortunate through their donations.

New York City, New YorkHeadquarters

2013Year Founded

$149MTotal Funding

LATE_VCCompany Stage

Social Impact, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Unlimited Paid Time Off

Paid Vacation

Phone/Internet Stipend

Wellness Program

Company Equity

Risks

Increased competition from similar socially responsible brands may dilute Bombas' uniqueness.

Expansion into slides and sandals could confuse consumers about Bombas' core identity.

Rising material costs may impact profit margins due to their donation commitment.

Differentiation

Bombas operates a one-for-one business model, donating socks for each pair sold.

The company collaborates with popular brands, like Disney, for unique product collections.

Bombas focuses on comfort and social impact, appealing to socially conscious consumers.

Upsides

Recent $70 million equity investment supports product line expansion and market entry.

Seasonal collections, like the Essential Fall Edit, drive sales and customer excitement.

Digital advertising innovations in NYC raise brand awareness and engage urban consumers.

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