Senior SEO Strategist

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Marketing, Software SolutionsIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, Business, or a related field, along with at least 4 years of hands-on SEO experience, preferably in an agency or client-facing capacity. A strong understanding of technical SEO, content strategy, link building, and local SEO is necessary, as is up-to-date knowledge of Google algorithms, AI search technologies, and SEO trends. Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, and Looker Studio is required, alongside exceptional client communication skills, strong organizational abilities, a keen analytical mindset, and the capacity for rapid adaptation and problem-solving.

Responsibilities

The Senior SEO Strategist will lead organic strategy and execution for a client portfolio, ensuring measurable performance and alignment with client objectives. This role involves serving as the primary SEO contact for client reviews, delivering clear reporting and insights, and presenting strategies in an educational and compelling manner. Key duties include monitoring algorithm updates and AI search changes to proactively adjust strategies, collaborating with internal teams to ensure best practices, conducting technical SEO audits, keyword research, and competitive analysis. The strategist will also utilize SEO tools to measure performance, translate complex SEO concepts for clients, develop and manage 90-day client reviews, and mentor SEO team members.

Skills

SEO Strategy

Organic Search

Client Reporting

Google Algorithm Updates

AI Search Changes

Technical SEO Audits

Keyword Research

Client Communication

Data Analysis

Affinitiv

Data-driven solutions for automotive customer engagement

About Affinitiv

Affinitiv offers integrated, data-driven solutions for the automotive industry, focusing on enhancing the customer lifecycle from initial engagement to long-term loyalty. They work closely with clients like OEMs, dealerships, and service centers to create personalized strategies that improve customer engagement and retention. Their tools help automotive businesses maximize sales conversions and track marketing metrics, generating revenue through subscription fees and consulting services. The goal is to enable clients to stay connected with customers and drive growth through improved experiences.

Chicago, IllinoisHeadquarters

2016Year Founded

GROWTH_EQUITY_VCCompany Stage

Automotive & Transportation, Enterprise SoftwareIndustries

201-500Employees

Benefits

Work from Here - Our work from here policy allows for remote working and gives team members a choice to collaborate in person as leaders can hold meetings on campus.

Medical, Dental, & Vision Insurance - Health benefits at Affinitiv begin your first day of employment. There is no waiting period. Optional insurance for your furry family members available.

Generous PTO, 9 paid holidays, 8 hours of VTO - Affinitiv offers annual PTO, plus 9 paid holidays, and 8 hours of Volunteer Time Off (VTO).

Professional Development - We believe in growing our organization through our people. Highlights of our growing professional development program include a leadership development training series open to all employees and a true feedback culture.

Flexible Spending Accounts - Company matching HSA plan as well as flexible spending on dependent care. For selected plans Affinitiv provides an annual HSA match of $500 for individuals and $1000 for family plans.

401(k) - Work hard, play hard, plan hard. Affinitiv matches 50% up to 6%. There is no waiting period to get started.

Risks

Increased competition from companies like Dealer-Pay and Dealertrack in payment solutions.

New executive appointments may disrupt existing client relationships or internal processes.

Adapting marketing strategies for emerging EV demographics may pose challenges.

Differentiation

Affinitiv offers end-to-end solutions for the entire automotive customer lifecycle.

The company provides data-driven, integrated solutions tailored specifically for the automotive industry.

Affinitiv's Tech Video enhances transparency in service interactions with high-definition video technology.

Upsides

Appointment of Andy Byrne as CRO signals strategic focus on revenue growth.

Recognition with 2023 AWA 'Rising Star' Award highlights innovation in video technology.

Growing EV market offers opportunities for targeted marketing strategies.

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