Director, Publicity - Alamo at Sony Music Entertainment

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

6+ years of prior publicity/media relations and/or digital music industry experience required
Must have strong media contacts and relationships across all music, lifestyle and fashion media
Demonstrate knowledge of the media industry and its power players
Steeped in music culture, plus awareness of current events
Ability to generate and execute creative and innovative ideas to generate buzzworthy coverage
Seamlessly interweave a press narrative and innovative ideas with an artist’s overall marketing campaign
Display the ability to balance music marketing savvy with attention to detail, follow through and execution on a multi-project level

Responsibilities

Work with our team to create, implement and manage strategic national publicity campaigns for an evolving roster of artists, including television appearances, print opportunities, digital/web/content opportunities, podcasts, social media takeovers, etc
Devise publicity campaigns designed to relay the artist’s narrative and grow an audience
Manage and cultivate relationships with key decision makers/tastemakers across all media
Manage multiple projects and relationships with artists and managers as well as internal colleagues (marketing, digital, A&R)
When applicable, cover television performances/photo shoots/events/award shows and effectively prepare talent and media for interviews and appearances
Attend / cover shows, events, company functions as needed
Write, edit and distribute press materials such as bios, press releases, quote sheets, clips

Skills

Key technologies and capabilities for this role

Publicity StrategyCampaign ManagementMedia RelationsPress NarrativeArtist MarketingTelevision AppearancesPrint MediaDigital MediaPodcastsSocial Media TakeoversMusic Marketing

Questions & Answers

Common questions about this position

What is the salary for the Publicity Director position?

This information is not specified in the job description.

Is this role remote or onsite, and where is it located?

The position is onsite in Alamo and Santa Anna.

What experience and skills are required for this role?

Candidates need 6+ years of publicity/media relations or digital music industry experience, strong media contacts across music, lifestyle, and fashion media, knowledge of media industry power players, deep music culture awareness, and ability to generate innovative ideas for buzzworthy coverage.

What is the company culture like at Sony Music Entertainment?

Sony Music Entertainment emphasizes artistic integrity, transparency, and entrepreneurship, fueling the creative journey while supporting diverse artists and embracing new technologies and business models.

What makes a strong candidate for the Publicity Director role?

A strong candidate will have 6+ years of relevant experience, established media relationships, deep music industry knowledge, and the ability to create innovative publicity strategies that integrate with artists' marketing campaigns.

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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