Director, Product Marketing GTM Solutions at Confluent

Austin, Texas, United States

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$252,000 – $320,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

10+ years in Product Marketing (enterprise, developer, data, or infrastructure products strongly preferred)
3+ years leading PMM teams with a proven ability to coach, develop, and scale high-performing talent
Owner mindset with end-to-end thinking around all aspects of GTM - messaging, content creation, sales enablement, sales plays orchestration, web content, events, etc
Orientation around revenue outcomes and not just activities. First principles thinking around what truly matters
Track record of supporting sales-led motions in an enterprise software company
Good storytelling skills both for the technical practitioner audience as well as the economic buyers and decision makers
Strong executive presence and communication skills
Demonstrated ability to work cross-functionally with almost daily interlock with multiple teams - Sales, Product, enablement, other teams within marketing
Leading through influence at all levels of the organization

Responsibilities

Build a deep understanding of our sales motion by analyzing current processes, identifying key stakeholders, and gathering insights on customer journeys
Build GTM plans for prioritized motions, including defining target audiences, messaging, and informing the strategy for content, channels, events, etc
Orchestrate GTM activities across the company by coordinating efforts between product, marketing, sales, enablement and sales acceleration teams to ensure a unified and effective approach
Enable Sales teams with crisp guidance and playbooks that provide clear instructions, best practices, and resources to effectively sell our products
Be the go-to person for health of GTM, regularly monitoring performance metrics, identifying areas for improvement, and reporting on progress to leadership

Skills

Product Marketing

GTM Strategy

Sales Motion Analysis

Customer Journey Mapping

Messaging Development

Content Strategy

Cross-Functional Leadership

Team Leadership

Strategic Prioritization

Target Audience Definition

Confluent

Data streaming solutions for real-time processing

About Confluent

Confluent specializes in data streaming solutions, focusing on helping businesses manage and process real-time data streams. Its main product is built on Apache Kafka, an open-source platform that allows users to create real-time data pipelines and streaming applications. Clients, including large enterprises and financial institutions, utilize Confluent's tools to collect, process, and analyze data streams, which helps them make quicker and more informed decisions. Unlike many competitors, Confluent offers a subscription-based model for its cloud platform, Confluent Cloud, and its on-premises software, Confluent Platform, ensuring a steady revenue stream. The company also provides professional services like training and consulting to assist clients in optimizing their data streaming solutions. Confluent's goal is to be a leader in the data streaming market, enabling organizations to leverage real-time data for improved operational efficiency.

Mountain View, CaliforniaHeadquarters

2014Year Founded

$443.5MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Best Teammates on Planet Earth - Loving your job has a lot to do with the people around you. Luckily at Confluent, you will find some of the most genuine people who make you excited to come to work each day.

Adjustable Working Arrangements - While most of our employees work typical business hours, we encourage everyone to partner with their manager to make a schedule that works best for them and Confluent.

Robust Benefits - Health and wellness is important and Confluent is proud to offer a total benefits program that ranks in the top percentile of companies similar in size to our industry in our established geographies.

Rest and Recharge Days - Personal time off is great but it is even better when your whole team has the day. Each quarter, teams have three recharge days where the entire team logs off and refreshes before coming back to work.

Weekly Lunch Spend - At Confluent, we have a weekly lunch program called “No Pay Thursday.” On Thursdays, lunch is provided by Confluent at local restaurants and grocery stores, taxes may apply for some countries.

Flexible Paid Time Off (PTO) - Confluent employees work really hard to meet the needs of our growing and scaling business. To make sure that we don’t burn out, we encourage everyone to balance their PTO in an adequate way.

Risks

CTO Chad Verbowski's retirement may lead to a temporary leadership vacuum.

WarpStream acquisition may present integration challenges, disrupting operations.

Participation in MongoDB AI Program exposes Confluent to competitive pressures.

Differentiation

Confluent's platform is based on Apache Kafka, a leading open-source data streaming technology.

The company offers a subscription-based model, ensuring steady recurring revenue streams.

Confluent's solutions cater to diverse industries, enhancing real-time data processing capabilities.

Upsides

Increased adoption of Apache Flink complements Confluent's existing Apache Kafka-based solutions.

Integration with MongoDB's AI Applications Program enhances AI-driven data processing capabilities.

The OEM Program launch can drive new partnerships and expand market presence.

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