Director, Product Marketing at Onbe

Conshohocken, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, PaymentsIndustries

Requirements

10+ years of relevant experience in Product Marketing, preferably within fintech, financial services or payments industries
Proven track record building and leading Product Marketing strategies at a B2B company
Strong experience managing and guiding a team of Product Marketers
Expertise creating sales enablement and go-to-market content for varying audiences, including technical, C-level, and operational buyers
Excellent written, verbal, and presentation skills with a knack for telling compelling product stories
Collaborative leader with experience working across Product, Sales, and Marketing functions

Responsibilities

Lead Product Marketing strategy and execution across product launches and vertical packaging, ensuring GTM planning and cross-functional alignment to deliver high-impact, successful launches
Build and own the marketing messaging framework that effectively communicates Onbe’s value across industries, segments, and buyer personas, ensuring alignment with foundational insights and positioning provided by Segment Management
Create and oversee funnel-driven, vertical-specific content to fuel marketing campaigns. Partner with Demand Generation to build targeted, data-driven campaigns, tracking campaign KPIs and feedback to optimize content
Equip Sales and Client teams with the tools, stories, and resources needed to win in target verticals; partner closely with Sales Enablement and Segment Management to maximize impact
Oversee consumer-focused market research that translates into actionable insights used across marketing campaigns
Ensure cross-functional collaboration, ensuring productive feedback loops with Product, Segment Management, and Sales/Client leaders
Provide oversight and approvals of team outputs, ensuring quality and brand consistency
Manage, mentor, and grow a team of two full-time Product Marketers

Skills

Product Marketing

GTM Strategy

Messaging Framework

Positioning

Content Creation

Campaign Management

Sales Enablement

Cross-Functional Collaboration

Market Research

Vertical Marketing

Demand Generation

KPIs

Product Launches

Onbe

Digital payment solutions for businesses

About Onbe

Onbe specializes in digital payment solutions that enhance the payment experience beyond traditional currency transactions. The company provides a variety of customizable and secure payment options for businesses across multiple industries, including automotive, biotech, and telecom. Onbe's primary focus is on corporate disbursement solutions, which help companies efficiently and securely distribute funds to their recipients. Unlike many competitors, Onbe tailors its services to meet the specific needs of different sectors, allowing clients to create engaging payment experiences that drive growth and address market challenges. The goal of Onbe is to be a preferred payments partner, delivering value that extends beyond mere transactions and improving the overall experience for both businesses and their customers.

Buffalo Grove, IllinoisHeadquarters

1996Year Founded

VENTURE_UNKNOWNCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

401(k) Company Match

401(k) Retirement Plan

Unlimited Paid Time Off

Parental Leave

Risks

Emerging fintech startups increase competition in digital payments.

Regulatory risks in niche markets like recycling may impact operations.

Reliance on partnerships could pose challenges if partners face difficulties.

Differentiation

Onbe offers customizable digital payment solutions across diverse industries.

The platform enables instant digital disbursements, enhancing recipient satisfaction.

Onbe's partnerships expand its reach in niche markets like recycling and restaurant tips.

Upsides

Growing demand for digital payments boosts Onbe's market potential.

Partnerships with industry leaders enhance Onbe's service offerings.

Onbe's focus on instant payouts aligns with consumer preferences for speed and convenience.

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