[Remote] Director, Product Marketing at Garner Health

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, HealthtechIndustries

Requirements

10+ years of product marketing experience and a proven ability to execute strategies

Responsibilities

Design, build, and evolve messaging and positioning frameworks with a focus on differentiation in the market
Utilize prospect/customer/industry feedback, data, and analytics to guide messaging and content decisions, optimizing for audience engagement and evangelism
Enable external-facing teams with toolkits to maximize the potential of the evolving product suite, making each member of the go-to-market team an expert and improving rep ramp times
Ensure all messaging and content is on-brand, consistent in style, quality, and tone, and optimized for different channels and target audiences
Partner with the product team to provide a clear view of the market, key personas, their pain points, and opportunities to build key features to improve market penetration and turn the product roadmap into a revenue driver
Craft and manage a process to take new products and releases to market, driving differentiation and aligning with key pain points for target audiences
Foster customer relationships, maximize customer reference-ability, and produce high-quality customer reference material that the team loves and uses regularly
Lead and inspire a team of product marketers, content creators, editors, and strategists, fostering a culture of creativity and excellence in content production
Establish and enforce accountability frameworks to ensure team members meet deliverables and adhere to content quality standards
Create and maintain a framework for measuring and delivering success, including setting clear goals, metrics, and processes for continuous improvement
Optimize go-to-market teams by analyzing the revenue process, identifying areas for improvement, and driving improved close rates and deal velocity
Serve as the strategic link between Marketing, Sales, Account Management, and Product teams, constantly looking for ways to improve collaboration and deliver results
Create an industry knowledge center of excellence for employees and customers

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMessaging FrameworksSales EnablementPositioningAnalyticsTeam BuildingCross-Functional Leadership

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this position is fully remote.

What is the salary for the Director, Product Marketing role?

This information is not specified in the job description.

What are the key responsibilities of this role?

The role involves building product marketing core and enabling sales teams, designing messaging and positioning frameworks, creating go-to-market processes for new products, and building and managing a high-performance team.

What is the company culture like at Garner Health?

Garner Health has a unique, award-winning culture recognized as a USA Today Top Workplaces 2025, designed to cultivate teamwork, trust, autonomy, exceptional results, and individual growth.

What makes a strong candidate for this Director, Product Marketing position?

A strong candidate will have experience leading product marketing efforts, designing go-to-market strategies, partnering across Marketing, Sales, Product, and Account Management teams, and building high-performance teams to drive revenue and close rates.

Garner Health

Healthcare data platform improving patient outcomes

About Garner Health

Garner Health focuses on improving patient outcomes and reducing healthcare costs by utilizing a vast database of medical records. With over 60 billion records from 320 million patients, Garner identifies healthcare providers who are known for accurate diagnoses and better patient care. Individuals and families can use Garner's app and Concierge team to find in-network healthcare providers that are available and conveniently located. Additionally, Garner offers a reimbursement service that covers out-of-pocket medical expenses for visits to these top providers. For corporate clients, Garner provides a solution that enhances employee benefits and lowers costs without altering existing plans or networks. This approach allows companies to achieve savings and improve value-based care through data-driven insights. Garner's goal is to leverage its extensive claims database to deliver valuable services that enhance healthcare experiences for both individual and corporate clients.

New York City, New YorkHeadquarters

2019Year Founded

$59.6MTotal Funding

SERIES_BCompany Stage

Data & Analytics, HealthcareIndustries

201-500Employees

Benefits

Company Equity

401(k) Company Match

Risks

Increased competition from similar healthcare data analytics companies threatens Garner's market share.

Stricter data privacy regulations may limit Garner's access to necessary datasets.

Direct-to-consumer healthcare apps could divert individual clients from Garner's employer-based solutions.

Differentiation

Garner Health leverages the largest claims database in the U.S. for accurate provider recommendations.

The company offers a unique reimbursement service for out-of-pocket medical costs.

Garner's non-disruptive corporate solutions enrich benefits without changing plans or networks.

Upsides

Increased telehealth adoption enhances Garner's platform for remote, high-quality care access.

The rise of personalized medicine aligns with Garner's data-driven provider identification approach.

Growing consumer-driven healthcare supports Garner's model of empowering individuals with data.

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