Director, Product Marketing at EvolutionIQ

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Insurtech, InsuranceIndustries

Requirements

7-10+ years of experience in Product Marketing, including 3+ years in a leadership role, preferably in B2B Enterprise SaaS
Proven experience managing and developing a team of Product Marketers
Deep expertise in go-to-market planning, segmentation, positioning, and competitive analysis
Data-driven decision maker with a passion for using insights to drive strategy and outcomes
Exceptional communicator with strong presentation skills and executive presence
Demonstrated success influencing cross-functional stakeholders and driving complex projects from strategy to execution
A builder who thrives in a fast-paced, growth-stage environment with evolving priorities and high autonomy

Responsibilities

Lead, mentor, and develop a high-performing Product Marketing team
Define the product marketing strategy across our portfolio, ensuring consistent positioning, messaging, and GTM alignment across markets and segments
Partner closely with Product Management and Leadership to influence roadmap priorities based on market and customer insights
Build scalable systems and processes to track product marketing performance and continually improve GTM efficiency
Own and execute GTM plans for product launches — from positioning and pricing to messaging and enablement
Define and articulate EvolutionIQ’s value proposition for each audience and use case, driving clear differentiation in a competitive market
Collaborate with Sales and Marketing to align campaigns, events, and content strategies around key GTM priorities
Manage product packaging, pricing, and competitive positioning across product lines
Lead research to deeply understand customer needs, market dynamics, and competitive trends, and translate these insights into actionable strategies
Serve as the voice of the customer internally and externally, ensuring alignment between product strategy and real-world market needs
Equip Sales, Marketing, and Customer Success with the tools and knowledge they need to effectively communicate our value and drive adoption
Partner with Sales leadership on enablement, messaging, and content development that drives engagement and conversion
Work with Product and Data Science to identify new growth opportunities through market analysis and customer feedback
Drive collaboration across teams to ensure product storytelling and brand messaging are aligned company-wide
Own the vision and execution for how EvolutionIQ’s products are positioned, packaged, and launched to market

Skills

Product Marketing

Go-to-Market

Positioning

Messaging

Team Leadership

Strategic Planning

Product Strategy

Market Insights

Customer Insights

Data-Driven Decision Making

Roadmap Influence

Cross-Functional Collaboration

EvolutionIQ

AI software for insurance claims handling

About EvolutionIQ

EvolutionIQ creates software for the insurance industry that enhances the claims handling process using artificial intelligence. The software helps insurance examiners and adjusters identify the right claims to focus on, improving efficiency and accuracy. By understanding bodily injuries like a medical expert, it quickly assigns complex claims to specialized teams, leading to faster processing and better outcomes for claimants. The goal of EvolutionIQ is to streamline claims handling, ultimately increasing the number of successful returns to work for claimants.

New York City, New YorkHeadquarters

2019Year Founded

$58.7MTotal Funding

LATE_VCCompany Stage

Enterprise Software, AI & Machine Learning, Financial ServicesIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Hybrid Work Options

Stock Options

Company Equity

Professional Development Budget

Home Office Stipend

Risks

Integration with CCC's systems may face challenges, delaying acquisition benefits.

Acquisition could shift company culture, causing internal disruptions or turnover.

AI reliance may expose EvolutionIQ to biases, leading to unfair claim outcomes.

Differentiation

EvolutionIQ uses AI to guide claims examiners, improving efficiency and accuracy.

The platform predicts claim trajectories earlier, enhancing Return to Work outcomes.

MedHub integrates medical data synthesis, streamlining claims decision-making.

Upsides

Acquisition by CCC Intelligent Solutions validates EvolutionIQ's AI capabilities in claims management.

Partnership with Lincoln Financial enhances disability claims processes and customer satisfaction.

Recent $10 million equity investment supports expansion and product development.

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