Director - Product Marketing at FreshBooks

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, IT Service ManagementIndustries

Requirements

14-16 years in B2B product marketing, with 3+ years in leadership roles
Experience marketing IT or other technical products is preferred
Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
Strong storytelling, communication, and leadership skills
Proven expertise in building go-to-market strategies for mid-market and enterprise audiences

Responsibilities

Develop and execute product marketing strategies to drive revenue and adoption for Freshservice
Lead go-to-market planning to align with corporate revenue and retention goals
Craft compelling messaging to differentiate Freshservice in the market
Ensure consistent narratives across campaigns and customer communications
Deeply understand buyer personas to tailor marketing strategies
Conduct market research and competitive analysis to inform product strategy
Oversee creation of marketing collateral and sales tools to support the sales team
Develop case studies and narratives showcasing Freshservice’s value
Manage and mentor a team of product marketing professionals
Foster a culture of innovation and collaboration
Track KPIs such as revenue growth and campaign effectiveness
Use insights to refine strategies and optimize results

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyITSMIT Asset ManagementIT OperationsStorytellingBuyer PersonasTeam LeadershipAI-Powered SolutionsEnterprise Marketing

Questions & Answers

Common questions about this position

Is this position remote or on-site?

The position is on-site.

What is the salary or compensation for this role?

This information is not specified in the job description.

What key skills are required for the Director of Product Marketing role?

Strong storytelling skills, deep understanding of buyer personas, ability to craft compelling narratives, strategic leadership in go-to-market planning, and team leadership experience are essential.

What team will I be leading in this role?

You will lead a team of 8 product marketers.

What experience makes a strong candidate for this position?

Experienced candidates with a track record in product marketing, especially in ITSM or enterprise software, strategic leadership, market research, competitive analysis, and team management will stand out.

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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