Director, PMM - Express India at Adobe

Noida, Uttar Pradesh, India

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Media, Creative SoftwareIndustries

Requirements

15+ years of leadership experience in technology-led or consumer-driven businesses, with proven success scaling adoption of innovative products
Demonstrated experience leading the 0 → 1 → 10 journey - from launch to scale - in fast-paced or startup environments
Deep connections across India’s technology, SMB, and creator networks, with the ability to influence CXO-level partnerships
Mastery in crafting product narratives and positioning that resonate across diverse audiences
Proven ability to partner effectively with global product, engineering, marketing, and sales teams
Strong communicator and thought leader, confident in high-visibility platforms and media settings
Entrepreneurial, resilient, and comfortable operating in ambiguity - balancing vision with hands-on execution

Responsibilities

Own the strategy: Build and execute the business vision and operating plan to drive record adoption and engagement for Adobe Express in India
Shape the market: Identify and unlock growth opportunities across the SMB, creator, and digital professional ecosystems - turning Express from discovery to daily use
Influence the product: Partner with global teams to embed an India-first perspective into product and PLG priorities, ensuring local needs shape global roadmaps
Architect the ecosystem: Forge partnerships with technology platforms, creator communities, and industry collaborators to amplify reach and impact
Drive growth at scale: Orchestrate go-to-market activations, co-marketing initiatives, and integrated campaigns across digital, social, content, and community channels
Be the face and voice of Express: Represent Adobe externally with customers, partners, media, and at industry forums - championing creativity for all
Lead and inspire: Build and mentor a high-performing, entrepreneurial team known for bold ideas, creative storytelling, and flawless execution

Skills

Product Marketing

Business Strategy

Go-to-Market

Leadership

Generative AI

SMB Marketing

Creator Economy

Market Strategy

Digital Experiences

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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