Head of Marketing
Maze$232,100 - $273,000/year
Full Time
Senior (5 to 8 years)
Director, Patient Marketing- Hematology at Bristol-Myers Squibb
Lawrence Twp, New Jersey, United States
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Pharmaceuticals, Healthcare, BiotechnologyIndustries
Requirements
- BA degree or equivalent required, MBA preferred
- Minimum 8 years of relevant patient marketing brand management experience or equivalent (rare disease experience helpful but not required)
- Experience managing, executing, and evaluating media (including mass media, digital, and targeted channels)
- Experience leading multi-functional teams to accomplish specific objectives and goals
- Experience managing external resources and partners, including advertising agencies
- Demonstrated experience using primary and secondary market research to identify insights to inform strategy, messaging, and creative development
- US marketing experience
Responsibilities
- Lead patient channel strategy and plan development – considering business objectives, patient journey, patient/HCP dynamics, clinical trial data, and market dynamics
- Lead development of core messaging and highly impactful patient/caregiver promotional materials
- Lead development of media plans (mass media, digital, targeted), working closely with media Agency and media hub
- Lead budget prioritization across patient channel
- Ensure successful and timely execution of plans and tactics
- Robust measurement, evaluation, and optimization plans and tactics
- Strong budget management
- Presenting/preparing for business/performance updates and acceleration projects to executive leadership
- Partner with engagement team to develop channel plans and pull through
- Ensure strong alignment and integration with HCP marketing strategy and plans
- Lead planning with market research and business analytics teams to drive timely analysis and competitive assessments to apply to strategy and budget prioritization and decision making
- Conduct and ensure all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What benefits does Bristol Myers Squibb offer?
Bristol Myers Squibb offers a wide variety of competitive benefits, services, and programs that provide employees with resources to pursue their goals both at work and in their personal lives.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What qualifications are required for the Director of Patient Marketing role?
A BA degree or equivalent is required, with an MBA preferred, along with a minimum of 8 years of relevant patient marketing brand management experience or equivalent.
What is the company culture like at Bristol Myers Squibb?
The culture is challenging, meaningful, and life-changing, with uniquely interesting work, opportunities to grow and thrive alongside high-achieving teams, and recognition of the importance of balance and flexibility.
What experience makes a strong candidate for this role?
Candidates with experience leading multi-functional teams, managing and executing media across mass media, digital, and targeted channels, and 8+ years in patient marketing brand management will stand out.
Bristol-Myers Squibb
Develops and delivers biopharmaceutical medicines
About Bristol-Myers Squibb
Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.
New York City, New YorkHeadquarters
1887Year Founded
$33,706.1MTotal Funding
IPOCompany Stage
Biotechnology, HealthcareIndustries
10,001+Employees
Benefits
Flexible Work Hours
Hybrid Work Options
Professional Development Budget
Risks
Increased competition in oncology from emerging biotech firms like ArsenalBio.
BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.
Rapid AI and digital tech evolution may pose integration challenges for BMS.
Differentiation
BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.
The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.
BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.
Upsides
BMS's partnership with Medidata enhances clinical research processes and patient outcomes.
The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.
BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.
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