Director of SEO and Demand Gen Content at FreshBooks

San Mateo, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Customer ExperienceIndustries

Requirements

10+ years of experience in SEO and content marketing, preferably in B2B SaaS
Proven experience leading SEO strategies and demand gen content efforts at scale
Strong expertise in technical SEO, content strategy, local SEO, and link-building
Experience managing SEO agency relationships and internal teams
Deep understanding of demand gen funnels and content-driven customer journeys
Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
Experience with marketing automation tools, A/B testing, and conversion rate optimization
Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
Ability to influence and collaborate across cross-functional teams
Experience using AI and automation to scale content creation and optimization

Responsibilities

Lead SEO strategy and execution, driving organic growth and optimizing Freshworks’ digital presence
Manage SEO agency and external partners, ensuring best-in-class strategies and execution
Oversee a small but mighty team of DG content creators, producing high-impact content for top, middle, and bottom-funnel leads
Develop and optimize demand generation content journeys, ensuring seamless audience experiences across channels
Partner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and DG content with marketing goals
Own content performance tracking and reporting, using data-driven insights to improve organic visibility and conversion
Stay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updates
Implement SEO best practices for multi-region, multi-language enterprise websites
Spearhead website migrations, CMS transitions, and technical SEO enhancements
Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizations
Collaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performance
Innovate with AI, personalization, and marketing automation to scale content and enhance engagement

Skills

Key technologies and capabilities for this role

SEODemand GenerationContent StrategyOrganic GrowthDigital OptimizationTeam LeadershipAgency ManagementProduct MarketingCross-functional Collaboration

Questions & Answers

Common questions about this position

Is this position remote or on-site?

This is an on-site position.

What are the key skills required for the Director of SEO and Demand Gen Content role?

The role requires expertise in SEO strategy and execution, content strategy, demand generation, technical SEO including site architecture and Core Web Vitals, and staying ahead of SEO trends and AI-driven content strategies.

What does the team structure look like for this role?

The role involves overseeing a small but mighty team of DG content creators.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Director of SEO role?

A strong candidate is strategic and results-driven, with expertise in SEO, content strategy, and demand generation, who thrives in cross-functional environments and has experience leading teams and partnering across marketing functions.

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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