Director of Product Marketing, Solutions at Culture Amp

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, HR Tech, SaaSIndustries

Requirements

8+ years of B2B marketing experience, with at least 3+ years in a product or solutions marketing leadership role focused on developing sales narratives for enterprise buyers
Proven ability to distill complex product capabilities and competitive insights into integrated solution stories that resonate across audiences and drive sales outcomes
Deep knowledge of consultative selling methodologies and experience enabling sales teams with solution-centered, competitively informed resources
Experience in managing competitive intelligence, including gathering, synthesizing, and communicating actionable competitive insights
Exceptional communication, storytelling, and influence skills, with experience developing and delivering narrative-driven sales materials

Responsibilities

Collaborate with sales, product marketing, and customer success to gain a deep understanding of customer challenges and competitive landscapes. Translate these insights into impactful solution positioning and sales enablement resources
Develop powerful, story-driven sales narratives and messaging frameworks that communicate the business impact of Culture Amp’s solutions to diverse buyer personas, industries and segments
Manage competitive intelligence efforts to monitor, analyze, and report on competitor activity, market shifts, and emerging trends; translate insights into actionable recommendations for narrative and positioning
Own creation of sales enablement resources, including solution playbooks, objection-handling guides, competitive battlecards, industry-specific presentations, and narrative-driven product briefs
Collaborate with demand generation, content, communications, and AR teams to launch multi-channel campaigns anchored in persuasive solution narratives and business outcomes
Conduct ongoing market, customer, and competitor research to refine solution offerings, identify emerging customer challenges, and guide narrative development
Track and report key performance indicators tied to solutions marketing effectiveness, including win rate, sales engagement, pipeline impact, solution adoption, and market penetration
Lead, mentor, and grow a high-performing solutions Product marketing team with a focus on strategic storytelling, cross-functional collaboration, and market intelligence expertise

Skills

Key technologies and capabilities for this role

Product MarketingSales EnablementGo-to-Market StrategyCompetitive IntelligenceMessaging FrameworksCustomer InsightsStorytellingSales NarrativesSolution PositioningPeople Science

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director of Product Marketing role?

This information is not specified in the job description.

Is this Director of Product Marketing position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Director of Solutions Product Marketing role?

The role requires skills in developing integrated sales narratives, solution-focused go-to-market strategies, competitive intelligence, crafting compelling stories, and collaborating across sales, marketing, and product teams.

What is the company culture like at Culture Amp?

Culture Amp focuses on making a better world of work, empowering companies to transform employee engagement, drive performance management, and develop high-performing teams, powered by people science.

What makes a strong candidate for this Director of Product Marketing position?

A strong candidate excels at mining customer insights, crafting compelling stories, navigating sales, marketing, and product worlds, and leading teams to develop sales narratives and go-to-market strategies.

Culture Amp

People analytics platform for employee engagement

About Culture Amp

Culture Amp provides a people analytics platform aimed at improving employee engagement, performance, and retention within organizations. The platform includes tools for gathering and analyzing employee feedback, conducting performance reviews, and monitoring goals. By utilizing powerful analytics and action planning features, Culture Amp helps businesses make informed, data-driven decisions to enhance workplace culture and employee experience. Unlike many competitors, Culture Amp focuses specifically on the HR technology sector, which is rapidly expanding as companies prioritize employee engagement. The company operates on a subscription-based model, offering various pricing tiers tailored to the size of the organization and the features needed.

Melbourne, AustraliaHeadquarters

2009Year Founded

$267.4MTotal Funding

SERIES_FCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Employee Share Options Program

Professional Development Budget

Mental Health Support

Monthly Camper Life Allowance

Team budgets dedicated to team building activities and connection

Paid Vacation

Paid Holidays

Extended year-end breaks

Excellent parental leave and in work support program available from day 1 of joining Culture Amp

5 Social Impact Days a year to make a positive impact on the community outside of work

Home Office Stipend

Medical insurance coverage for you and your family (Available for US & UK only)

Risks

Emerging HR tech startups offering cheaper solutions threaten Culture Amp's market share.

Rapid AI advancements may require Culture Amp to invest heavily to stay competitive.

Data privacy concerns and regulatory changes could impact Culture Amp's operations in key markets.

Differentiation

Culture Amp integrates AI to streamline HR feedback analysis, enhancing efficiency.

The acquisition of Orgnostic boosts Culture Amp's data analytics capabilities significantly.

Culture Amp's People Analytics product offers a unified platform for comprehensive workforce insights.

Upsides

Neera Desai's appointment as GM could strengthen Culture Amp's North American market presence.

Collaboration with Sonder emphasizes employee wellbeing, potentially leading to new wellness features.

AI integration in feedback analysis allows HR teams to focus on strategic initiatives.

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