Director of Product Marketing

Salary: $198K - $242K Location Type: Remote Employment Type: Full-Time

Position Overview

Relay is seeking a highly creative, empathetic, and analytical Director of Product Marketing to lead our growing Product Marketing team. Our mission is to increase the success rate of small businesses by providing an all-in-one, collaborative money management platform. We are focused on delivering a human-centric customer experience to help SMBs be ‘on the money’.

The Product Marketing team at Relay is hyper-focused on ensuring our small business customers derive maximum value from our platform. This role will be responsible for driving Relay’s Product Marketing strategy, championing the voice of our customers, and building a strong product marketing organization.

Responsibilities

• Go-to-Market Strategy: Lead go-to-market strategies for new features and product launches, managing a team of product marketers responsible for key product lines and features (e.g., core banking, expense management).
• Team Leadership & Development: Hire, train, and develop a high-performing Product Marketing team, supporting team members’ growth and professional development.
• Customer Advocacy: Build a deep understanding of Relay’s customers and bring the voice of the customer into all product marketing initiatives.
• Cross-Functional Collaboration: Build strong relationships with key stakeholders in product, sales, demand generation, enablement, customer success, and other key teams.
• Product Roadmap Influence: Inform and help develop the product roadmap by bringing core insights on customer pain points and jobs to be done.
• Positioning & Messaging: Leverage customer knowledge to craft positioning and messaging that meaningfully resonates with our market and users. Own “the voice of the customer” and take key inputs from your team to develop this.
• Market Intelligence: Conduct comprehensive customer, market, and competitive analysis that leverages both qualitative and quantitative data.
• Planning & Reporting: Own quarterly/annual planning, metrics, and KPI reporting for product marketing.
• Player-Coach: Lead with influence and act as a player-coach to your team.

Requirements

• Experience: 10+ years of experience in product marketing, ideally in a startup environment.
• Management Experience: At least 5 years of management experience, responsible for a Product Marketing team’s performance.
• Product Launch Success: Proven track record of successfully launching and driving adoption for new products or features, with the ability to speak to tangible business and customer outcomes.
• Storytelling: Ability to craft and tell compelling stories that resonate with and influence cross-functional stakeholders and customers.
• Customer Focus: A passion for talking to and deeply understanding customers, and the ability to extrapolate functional, compelling messaging and product ideas from customer conversations and research.
• Trusted Resource: Ability to serve as a trusted resource for questions related to customers, product, upcoming releases, and effective marketing and sales strategies.
• Stakeholder Management: Demonstrated ability to build strong partnerships with cross-functional stakeholders and view stakeholder management as a key PMM responsibility.
• Project Management: Superior project management skills, with the ability to lead and influence multiple cross-functional partners to work with urgency and meet objectives and deadlines.
• KPI Determination: Ability to determine KPIs.

About Relay

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money’.

Application Instructions

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