Director of Product Management, Growth

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, Digital HealthIndustries

Requirements

Candidates must possess over 10 years of product management experience, with a significant portion as a product leader in consumer internet environments. Proven expertise in organic and product-led growth strategies, delivering measurable revenue and engagement growth, is essential. Strong product intuition, exceptional analytical skills with expertise in hypothesis-driven development, A/B testing, and data analysis, along with a deep understanding of user psychology and behavior, are required. Familiarity with AI and Gen AI product development is preferred, and background in health/fitness or healthcare products is valued. Experience leading direct-to-consumer businesses with a focus on subscription metrics and outcomes, alongside the ability to attract and retain top talent and build high-performing teams, is also valued. Excellent leadership and communication skills, strategic thinking with hands-on execution, a user-focused mindset driven by data and research, comfort with ambiguity, risk, and change, and high ethical standards are necessary.

Responsibilities

The Director of Product Management will develop and lead a Member Growth strategy and roadmap, focusing on user experiences that attract, engage, and retain members. This role involves overseeing product areas such as signup, onboarding, activation, and retention loops, and leading product-led growth initiatives focused on acquisition, activation, and re-engagement metrics aligned with business goals. Responsibilities include analyzing data and A/B experiments to identify trends and opportunities, balancing transformative initiatives with experiments, and defining and monitoring KPIs to measure effectiveness. The Director will lead and mentor a team of product managers and cross-functional teams, fostering a culture of experimentation and innovation, and reporting findings and updates to stakeholders, including executives. Collaboration with various teams like Marketing, GTM, Clinical, and Finance to create actionable product strategies is also a key responsibility.

Skills

Product Management

Growth Strategy

User Experience (UX)

Consumer-Grade Experiences

Data-Driven Strategies

AI-Powered Growth

A/B Testing

KPI Definition

Team Leadership

Cross-functional Team Collaboration

Product Roadmapping

Onboarding

Member Retention

Member Activation

Acquisition Metrics

Engagement Metrics

Included Health

Healthcare advocacy and specialized care services

About Included Health

Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$337.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Along with comprehensive medical, dental and vision plans; all employee spouses and children can access Included Health services at no cost. For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees.

Risks

Competition from Teladoc and Amwell threatens market share.

Post-merger integration challenges could affect service delivery.

Regulatory scrutiny on telehealth may impact operational flexibility.

Differentiation

Included Health offers integrated primary and behavioral health services.

They provide 24/7 on-demand care with diverse providers.

Their data-driven approach enhances healthcare outcomes and reduces costs.

Upsides

Rising demand for telehealth boosts Included Health's virtual care services.

Employers investing in healthcare benefits expand Included Health's client base.

Value-based care models align with Included Health's focus on outcomes.

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