Included Health

Director of Product Design, Growth & Engagement

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Digital Health, Health TechIndustries

Position Overview

  • Location Type: [Not Specified]
  • Employment Type: Full-time
  • Salary: [Not Specified]

At Included Health, we’re on a mission to raise the standard of healthcare for everyone. We’re a new kind of healthcare company, focused on breaking down barriers to provide high-quality care for every person in every community. We offer guidance, advocacy, and access to personalized care for urgent care, primary care, behavioral health, and specialty care. We’re especially focused on increasing access to high-quality and culturally competent providers that can raise care equity for the LGBTQ+ community, Black Americans and other communities who have been historically disenfranchised and underserved in the US healthcare system.

Included Health is seeking a Director of Product Design to lead vision and execution for our Growth and Engagement teams. These teams are responsible for crafting and optimizing the critical first experiences members have with our products, as well as driving ongoing member activation and retention. The ideal candidate will have a strong design leadership background, with proven expertise building consumer-grade experiences that drive member growth. This person has a deep understanding of AI-powered product strategies and excels at leveraging experimentation, qualitative data, and quantitative research to deliver measurable impact.

Requirements

  • 12+ years in product design, with at least 5 years as a leader in consumer facing environments.
  • Experience guiding teams to create simple, intuitive and innovative end-to-end design solutions.
  • Proven ability to attract and retain top design talent.
  • Hands-on experience with A/B testing, multivariate testing, and rapid prototyping methodologies.
  • Familiarity with AI and Gen AI product development.
  • Familiarity with personalization strategies and user segmentation to enhance engagement.
  • User-focused mindset, driven by data and research to identify and solve real member needs.

Responsibilities

  • Develop and lead a Member Growth and Engagement vision and strategy in collaboration with your cross-functional leaders.
  • Balance driving transformative initiatives with experimentation and iteration to drive engagement and retention.
  • Oversee the creation of compelling, intuitive user experiences that drive growth metrics, like signup, onboarding, activation, and retention loops (e.g., badging, notifications, email, SMS).
  • Analyze qualitative and quantitative data, as well run A/B experiments with your teams to identify trends and opportunities for growth and engagement improvements.
  • Lead and mentor a high performing team of product designers and cross-functional partners (engineers, marketers, product insights analysts, and data scientists).
  • Report findings and updates to stakeholders.
  • Engage with executives to discuss opportunities, prioritization, tradeoffs, and risks.
  • Collaborate with teams across Marketing, GTM, Clinical, Member Advocacy, Finance, and General Management to create actionable product strategies that drive the business.

Application Instructions

[Not Specified - Please refer to Included Health's careers page for application instructions.]

Skills

Product Design
User Experience
Growth Strategies
Engagement Optimization
A/B Testing
Data Analysis
Qualitative Research
Quantitative Research
AI-powered Product Strategies
Experimentation
Cross-functional Leadership

Included Health

Healthcare advocacy and specialized care services

About Included Health

Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.

San Francisco, CaliforniaHeadquarters
2020Year Founded
$337.5MTotal Funding
GROWTH_EQUITY_VCCompany Stage
HealthcareIndustries
51-200Employees

Benefits

Along with comprehensive medical, dental and vision plans; all employee spouses and children can access Included Health services at no cost. For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees.

Risks

Competition from Teladoc and Amwell threatens market share.
Post-merger integration challenges could affect service delivery.
Regulatory scrutiny on telehealth may impact operational flexibility.

Differentiation

Included Health offers integrated primary and behavioral health services.
They provide 24/7 on-demand care with diverse providers.
Their data-driven approach enhances healthcare outcomes and reduces costs.

Upsides

Rising demand for telehealth boosts Included Health's virtual care services.
Employers investing in healthcare benefits expand Included Health's client base.
Value-based care models align with Included Health's focus on outcomes.

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