Director of NAMER Field Marketing at Verkada

San Mateo, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Physical Security, Cloud Security, TechnologyIndustries

Requirements

10-15 years of marketing experience (preferably in a B2B IT, high-tech environment)
Expert understanding of best in class execution of events logistics, thought leadership and demand generation
Experience as a leader and manager of a high performing team of at least 3 people
Strong ability to dive deep into the data and metrics to understand what lever can be pulled to consistently improve results
Proven ability to act as an executive partner to sales and to engage with prospects or customers at every level
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Strong SFDC and Marketo/Hubspot experience
Attention to detail and a willingness to dive deep to see what’s working where you can innovate
0-inbox, “get things done” type attitude
Independently authorized to work in the U.S. (no sponsorship available)
On-site in San Mateo

Responsibilities

Build and scale in-person field programs with a focus on driving new prospects into and down the funnel
Drive the creation of quarterly plans focused on actionable and measurable initiatives aligned to attendees, pipeline and bookings targets
Partner with sales and acquisition demand generation managers to help drive net new prospects to field programs
Work with channel teams to develop in-field co-marketing motions with strategic top partners
Act as a player coach directly executing and owning a broad range of activities to help scale programs
Manage and act on daily data, insights, and results from field marketing programs
Hire and lead a growing team of field marketers across the North American region
Partner tightly with the digital and acquisition team to drive demand
Work with the channel team and partners to develop and support a best-in-class ecosystem of cloud/physical security expertise
Team up with sales leadership to drive prospect engagement and success across the geography

Skills

Key technologies and capabilities for this role

Field MarketingDemand GenerationTeam LeadershipSales AlignmentChannel PartnershipsEvent ManagementPipeline DevelopmentProspect EngagementMarketing StrategyPartner Ecosystem

Questions & Answers

Common questions about this position

Is this role remote or on-site?

The role requires on-site presence in San Mateo.

What experience level is required for this position?

Candidates need 10-15 years of marketing experience, preferably in a B2B IT or high-tech environment.

What technical tools should I be experienced with?

Strong experience with SFDC and Marketo/Hubspot is required.

What leadership experience is needed?

Experience leading and managing a high-performing team of at least 3 people is required.

What kind of attitude or soft skills make a strong candidate?

A 'get things done' attitude with zero-inbox habits, excellent communication skills, attention to detail, and data-driven innovation are key for strong candidates.

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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