Director of Marketing Operations at UpGuard

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SaaSIndustries

Requirements

At least 7+ years of experience in a B2B marketing operations role, preferably within a high-growth SaaS environment
Extensive, hands-on administrative and technical knowledge of HubSpot's full capabilities, including its automation, reporting, and integrations
A strong aptitude for using data to build actionable reports, interpret performance, and make strategic decisions
The ability to translate complex business challenges into scalable, tech-enabled solutions and workflows
A proven track record of creating and scaling efficient lead management and campaign execution processes
The ability to partner effectively with various teams to align on shared goals and drive unified outcomes

Responsibilities

Own the Marketing Tech Stack: Take full ownership of all marketing technologies, with a specific focus on optimising HubSpot Marketing Hub to its fullest potential
Design & Optimise Core Processes: Create and manage scalable, efficient processes for lead scoring, lead routing, database health, and attribution modelling
Enable Campaign Execution: Partner with the Growth and Brand & Content teams to build the workflows, segmentation, and tracking necessary for seamless and measurable campaign execution
Streamline Lead Management: Develop and implement the entire lead journey, from initial capture and enrichment to qualification and a smooth handoff to the sales team
Drive Funnel Visibility: Build and maintain comprehensive dashboards and reporting that provide real-time visibility into campaign ROI, funnel performance, and operational efficiency
Collaborate Cross-Functionally: Work closely with Revenue Operations, Sales, and Product to ensure all systems and data are aligned across the entire revenue funnel

Skills

Key technologies and capabilities for this role

HubSpotMarketing Tech StackLead ScoringLead RoutingDatabase HealthAttribution ModelingDemand GenerationMarketing Automation

Questions & Answers

Common questions about this position

What experience is required for the Director of Marketing Operations role?

Candidates need at least 7+ years of experience in a B2B marketing operations role, preferably within a high-growth SaaS environment, along with extensive hands-on administrative and technical knowledge of HubSpot's full capabilities, including automation, reporting, and integrations, plus a data-driven mindset.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does the Marketing team structure look like at UpGuard?

The Marketing team includes multiple functions such as Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video.

What makes a strong candidate for this Director of Marketing Operations role?

A strong candidate will have 7+ years in B2B marketing operations in a high-growth SaaS environment, HubSpot mastery, and a data-driven mindset to own the marketing tech stack and optimize processes.

UpGuard

Cybersecurity risk management software solutions

About UpGuard

UpGuard helps businesses manage and reduce risks related to their digital operations through its cybersecurity software solutions. Its main products include UpGuard CyberRisk, which evaluates a company's cybersecurity health and identifies vulnerabilities; UpGuard Vendor Risk, which assesses the security practices of third-party vendors; and UpGuard BreachSight, which monitors the internet for exposed data and potential breaches. Unlike many competitors, UpGuard offers a subscription-based model, allowing clients to access its services online without the need for installation. The goal of UpGuard is to provide essential tools that help organizations protect their data and comply with regulatory standards.

Mountain View, CaliforniaHeadquarters

2012Year Founded

$44.7MTotal Funding

SERIES_BCompany Stage

Enterprise Software, CybersecurityIndustries

201-500Employees

Benefits

Free lunches and coffee

Gym reimbursement

Flexible work arrangements (work-from-home)

A 401(k) plan, health, dental, and vision benefits (US employees)

Risks

Emerging competition from developer-focused platforms like Aikido challenges UpGuard's market share.

Rapid AI evolution in cybersecurity could diminish UpGuard's competitive edge.

New quantitative vulnerability scoring systems may pressure UpGuard to innovate its methodologies.

Differentiation

UpGuard's CSTAR score integrates cybersecurity with corporate insurance policies.

UpGuard's AI tool streamlines security tasks for resource-limited teams.

UpGuard's SIG Lite questionnaire enhances vendor risk assessment efficiency.

Upsides

UpGuard is a leader in third-party risk management for eight consecutive quarters.

Growing demand for AI-driven cybersecurity solutions aligns with UpGuard's recent AI tool launches.

Increasing regulatory requirements drive demand for UpGuard's comprehensive cybersecurity solutions.

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