Director of Marketing (Health Care Provider Marketing Experience) at Latitude AI

Rockville, Maryland, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceutical, HealthcareIndustries

Requirements

Experienced and strategic marketing leader with strong background in the pharmaceutical industry
Deep expertise in developing Healthcare Provider (HCP)–focused marketing materials
Strong cross-functional leadership skills
Understanding of the drug development and commercialization process
Proven ability to launch and manage marketing initiatives in a highly regulated environment
Health Care Provider Marketing Experience (implied from job title and overview)

Responsibilities

Develop and execute the organization’s strategic marketing plan, focusing on pharmaceutical brands and HCP engagement
Lead the creation of HCP marketing materials, including clinical decks, detail aids, patient starter kits, MOA content, sales collateral, and digital assets
Oversee brand positioning, messaging frameworks, and campaign development across multiple therapeutic areas
Partner with Medical Affairs, Regulatory, Legal, and Commercial teams to ensure all materials comply with FDA, OPDP, and industry guidelines
Drive multichannel campaigns including digital, print, email, events, social media, and field sales tools
Lead market research efforts to evaluate market trends, competitive positioning, and customer insights to inform strategy
Oversee agency relationships, creative development, and marketing operations to ensure high-quality and timely output
Manage brand budgets, forecasting, timelines, and resource allocation
Support product launches, disease awareness campaigns, and promotional initiatives across provider and patient audiences
Ensure cohesive brand messaging across internal and external communications
Analyze campaign performance to optimize marketing effectiveness and ROI
Mentor and lead a team of marketing managers, coordinators, and cross-functional contributors

Skills

Key technologies and capabilities for this role

HCP MarketingBrand StrategyMultichannel CampaignsFDA ComplianceOPDP GuidelinesMarket ResearchProduct LaunchesMarketing OperationsAgency ManagementBudget ManagementCampaign AnalyticsROI OptimizationCross-Functional LeadershipPharmaceutical MarketingDigital MarketingSales Collateral

Questions & Answers

Common questions about this position

What is the salary range for the Director of Marketing position?

The salary range is $170,000 - $250,000 a year.

Is this position remote or does it require office work?

This position is remote two days per week.

What skills and experience are required for this role?

The role requires strong background in the pharmaceutical industry, deep expertise in HCP-focused marketing materials, cross-functional leadership skills, understanding of drug development and commercialization, and ability to manage marketing in a regulated environment.

What does the team structure look like for this position?

The role involves mentoring and leading a team of marketing managers, coordinators, and cross-functional contributors.

What makes a strong candidate for this Director of Marketing role?

A strong candidate has pharmaceutical industry experience, expertise in HCP marketing, cross-functional leadership, knowledge of drug commercialization, and proven success in regulated marketing launches.

Latitude AI

Develops automated driving technologies for vehicles

About Latitude AI

Latitude AI develops automated driving technologies aimed at enhancing the driving experience. Their primary product is a hands-free, eyes-off driver assist system designed for next-generation Ford vehicles. This system allows drivers to engage in other activities while the vehicle manages driving tasks, thereby making driving safer and less stressful. Latitude AI stands out from competitors by combining the agility of a startup with the manufacturing capabilities of Ford, enabling rapid development and integration of advanced technologies into vehicles. The company's goal is to redefine how people interact with their cars, improving safety and providing drivers with more free time during their journeys.

Pittsburgh, PennsylvaniaHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Robotics & Automation, Automotive & TransportationIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Paid Medical Leave

Unlimited Paid Time Off

Paid Holidays

Monthly Wellness Stipend

Professional Development Budget

Mental Health Support

Employee Discounts

Adoption Assistance

Backup Child and Elder Care Program

Pre-tax Commuter Benefits

Employer-paid Group Term Life Insurance

Risks

Competition from tech giants like Tesla and Google may impact market share.

Continuous updates needed due to rapid AI advancements could be costly.

Consumer skepticism and regulatory hurdles may slow technology adoption.

Differentiation

Latitude AI combines startup agility with Ford's manufacturing excellence.

Focuses on hands-free, eyes-off driver assist systems for Ford vehicles.

Operates independently while serving millions of Ford customers.

Upsides

Increased investment in AI-driven automotive technologies boosts sensor fusion advancements.

V2X communication technologies enhance vehicle interaction with the environment.

Edge computing enables real-time data processing, improving automated driving performance.

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