[Remote] Director of Marketing at Vantage

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail MediaIndustries

Requirements

10+ years in Marketing Leadership
Extensive experience in marketing, with a focus on B2B SaaS, AdTech, or MarTech industries
Proven success

Responsibilities

Category Leadership: Define and amplify Vantage’s category narrative around orchestration, interoperability, and the evolution of Retail Media. Lead analyst relations, shape conference keynotes, and drive industry conversations that position Vantage as the category leader
Product Positioning & Messaging: Lead the creation of compelling product messaging that resonates with various target audiences. Ensure consistent positioning across marketing materials, sales collateral, and digital channels to communicate Vantage’s value proposition effectively
Integrated Marketing Strategy: Develop and oversee a cohesive marketing strategy that leverages product marketing, content, and digital channels to drive brand awareness and customer engagement
Website and online presence: Lead rebranding initiatives, refreshing brand identity and digital assets, and aligning the website and online presence with new brand positioning
Paid Media: Strategically allocate paid media resources across channels (display, search, social, and industry platforms) to amplify reach, targeting customer acquisition and brand building
Content & Thought Leadership: Establish Vantage as an industry thought leader through events, whitepapers, case studies, webinars, and blogs
Customer Engagement & Retention: Design programs that foster client loyalty through email marketing, social media, and personalized campaigns
Sales Support & GTM Collaboration: Partner with sales leadership to define and deliver marketing-sourced pipeline goals; provide resources that drive qualified leads and accelerate deal cycles
Campaign Management & Optimization: Oversee the development and execution of multi-channel campaigns; continuously monitor and refine strategies to maximize engagement and conversions
Pipeline & Revenue Impact: Own marketing-sourced pipeline targets and work with the CRO to measure marketing’s contribution to ARR growth; use attribution data and funnel analytics to optimize for revenue impact
Data-Driven Decision Making: Track and analyze key marketing metrics; use insights to inform strategies and improve ROI
Building a Team: Lead and manage the marketing team; recruit talent, mentor, and establish growth pathways and a collaborative culture

Skills

Key technologies and capabilities for this role

Marketing StrategyProduct MarketingContent MarketingPaid MediaBrand ManagementDigital MarketingThought LeadershipAnalyst RelationsRebranding

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is fully remote and based in the Eastern Standard Time zone (GMT-5).

What salary or compensation does this role offer?

This information is not specified in the job description.

What are the key skills needed for the Director of Marketing role?

The role requires strong leadership in developing integrated marketing strategies, product positioning and messaging, category leadership through analyst relations and thought leadership, campaign management across paid media and content, and collaboration with sales for pipeline generation.

What is the reporting structure for this position?

The Director of Marketing reports to the Chief Revenue Officer.

What makes a strong candidate for this Director of Marketing role?

A strong candidate will have proven leadership in building marketing engines for tech platforms, expertise in Retail Media or similar categories, and the ability to drive pipeline through integrated strategies across product marketing, paid media, content, and sales enablement.

Vantage

Cloud cost management and optimization platform

About Vantage

Vantage.sh is a platform designed to help businesses manage and optimize their cloud costs. It provides tools for creating detailed reports on cloud expenditure, allowing users to filter and group costs by various dimensions, set monthly budgets, and receive alerts when spending exceeds those budgets. The platform supports multiple cloud providers and offers in-depth resource-level analytics, enabling users to track costs across different subscriptions and projects. A standout feature is its Kubernetes cost optimization, which helps users allocate costs by service and identify areas for efficiency. Vantage.sh operates on a self-serve model, making it easy for businesses to start using the service and save on costs, charging a low fee of 5% of the savings generated. The goal of Vantage.sh is to provide businesses with a clear understanding of their cloud spending and help them find opportunities for cost reduction.

New York City, New YorkHeadquarters

2020Year Founded

$23.8MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Enterprise SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Company Equity

Professional Development Budget

Risks

Increased competition from new entrants like Tech1M in the cloud cost management space.

Potential over-reliance on major cloud providers could lead to vulnerabilities.

Rapid technological advancements in AI may require continuous innovation to stay competitive.

Differentiation

Vantage supports a wide range of cloud providers, including AWS, Azure, and Google Cloud.

The platform offers unique Kubernetes cost optimization and visibility features.

Vantage operates on a self-serve model with an industry-low fee of 5% of savings.

Upsides

Growing demand for cloud cost management tools as businesses adopt multi-cloud environments.

Increased interest in FinOps practices aligns with Vantage's cost optimization mission.

The rise of AI workloads presents opportunities for AI-specific cost optimization features.

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