Director of Marketing at PulteGroup

Alpharetta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Homebuilding, Real Estate, ConstructionIndustries

Requirements

Ability to provide direction to field teams and foster planning discipline within Marketing
Experience collaborating with Divisions on media and creative best practices
Skills in monitoring media orders and performance
Capability to facilitate annual media planning and quarterly performance reviews
Proficiency in driving consistent application of tools and processes for productivity
Expertise in solutions facilitation, including root-cause analysis and diagnostic frameworks
Thought leadership to help Divisions meet or exceed goals
Ability to establish processes to overcome shared issues and leverage corporate resources
Experience exploiting PulteGroup systems and tools
Skills in content creation, maintaining centralized tools, templates, playbooks, and performance measurement
Ability to maintain line of sight into field use of systems, messaging, tools, programs, and processes
Capability to deliver feedback to home office SMEs and prioritize resources
Experience providing visibility to division performance for Senior Leadership
Hands-on approach including in-market visits (minimum two times annually per Division)
Ability to lead Annual Marketing Summit Meetings, monthly National/Area calls, and regular calls with Division teams
Skills in talent assessment, identifying needs, establishing performance objectives, and holding teams accountable
Proficiency in coaching on skills and behaviors

Responsibilities

Provides direction to field team and fosters planning discipline within the Marketing function
Collaborates with Divisions on the application of media and creative best practices
Monitors all media orders and subsequent performance
Facilitates annual media planning and quarterly media performance reviews between Divisions and home office team
Drives consistent application of tools and processes to maximize productivity across Divisions
Conducts coaching on root-cause analysis to derive actionable insights
Uses diagnostic framework to recommend action steps for community- and market-specific problems
Provides thought leadership and applies experience to help Divisions meet or exceed goals
Establishes processes to overcome shared issues
Exploits full capabilities of PulteGroup systems and tools
Creates, maintains, and evolves centralized tools and materials (e.g., templates for annual plans, performance tracking, Playbooks)
Delivers field input/feedback to home office SMEs to focus solutions on field needs and prioritize resources
Provides visibility to monthly division performance with contextual layering for Senior Leadership
Conducts in-market visits with each Division a minimum of two times annually
Responsible for Annual Marketing Summit Meetings
Leads monthly National and Area calls with extended marketing team
Establishes regular calls with each Division marketing team direct report
Identifies needs of each Division, provides talent assessment and solutions
Works closely with Division leadership to establish attainable performance objectives and holds team members accountable
Provides coaching on skills and behaviors

Skills

Key technologies and capabilities for this role

media planningmarketing strategyteam leadershipperformance monitoringcreative best practicesplanning discipline

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director of Marketing role?

This information is not specified in the job description.

Is this Director of Marketing position remote or does it require working in an office?

This information is not specified in the job description.

What key skills or experiences are needed for the Director of Marketing role?

The role requires skills in providing direction to field teams, fostering planning discipline in marketing, media planning and performance monitoring, cross-functional collaboration, root-cause analysis, thought leadership, process establishment, and content creation including templates and playbooks.

What is the company culture like at PulteGroup?

PulteGroup builds inspired employees, meaningful careers, and a legacy of excellence, with a team that values your ideas, champions inclusion, celebrates diversity, and supports personal and professional journeys in a culture where every team member is empowered to thrive.

What makes a strong candidate for the Director of Marketing position?

Strong candidates will have experience directing field marketing teams, driving media planning and performance reviews, facilitating cross-functional solutions, providing thought leadership on marketing challenges, and creating centralized tools like templates and playbooks for divisions.