Director of Marketing B2B at Xometry

Lexington, Kentucky, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing, Technology, B2B MarketplaceIndustries

Requirements

12+ years in B2B marketing, with at least 5 years leading teams
Experience in manufacturing, SaaS, or marketplace environments strongly preferred
Proven ability to develop and execute go-to-market strategies that deepen buyer and supplier relationships and drive revenue
Demonstrated success shaping lifecycle marketing programs that improve retention, upsell, and advocacy
Experience creating supplier or partner engagement programs that scale participation and value
Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling
Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI
Proficiency with Salesforce, HubSpot (or equivalent marketing automation), and analytics tools (e.g., Looker, GA)
Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions
Strong people leader with experience developing managers and building high-performing teams
Skilled collaborator and influencer, capable of aligning executives and peers around marketplace growth priorities
Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building

Responsibilities

Define and execute marketing strategies that accelerate growth of the U.S. Marketplace, driving demand from buyers and engagement from suppliers
Lead the design of lifecycle marketing strategies, from acquisition through retention, upsell, and advocacy
Shape sales enablement strategy and oversee messaging, competitive insights, and tools that strengthen sales performance
Guide supplier engagement programs that attract, retain, and elevate supplier participation and performance in the Marketplace
Provide strategic direction on campaign concepts, messaging frameworks, and creative briefs to ensure distinctive, audience-centric execution
Establish and maintain measurement frameworks to track campaign performance, brand health, and ROI; apply insights to refine strategy
Partner cross-functionally with Sales, Product, Operations, Growth, and Corporate Marketing to align marketing strategies with business priorities
Lead, mentor, and develop a team of managers across lifecycle, supplier, sales enablement, and event marketing

Skills

Key technologies and capabilities for this role

Go-to-Market StrategyLifecycle MarketingSales EnablementCompetitive AnalysisCampaign ManagementMessaging FrameworksCreative BriefsROI MeasurementCross-Functional CollaborationStrategic VisionAnalytical AcumenBrand Strategy

Questions & Answers

Common questions about this position

What experience is required for the Director of Marketing B2B role?

The role requires 12+ years in B2B marketing, with at least 5 years leading teams, and experience in manufacturing, SaaS, or marketplace environments is strongly preferred.

What technical tools should candidates be proficient in?

Candidates need proficiency with Salesforce, HubSpot (or equivalent marketing automation), and analytics tools such as Looker and GA.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What leadership responsibilities does this role involve?

The role involves leading, mentoring, and developing a team of managers across lifecycle, supplier, sales enablement, and event marketing, while partnering cross-functionally with Sales, Product, Operations, Growth, and Corporate Marketing.

Xometry

Online platform for custom manufacturing services

About Xometry

Xometry connects businesses with manufacturers for custom manufacturing and industrial supply services. Clients can upload design files to receive instant quotes for various production methods, including 3D printing, CNC machining, injection molding, and sheet metal fabrication. The platform utilizes a large network of manufacturing partners to ensure quick delivery of high-quality parts at competitive prices. Additionally, Xometry offers a range of industrial supplies, such as raw materials and tooling, with a program that allows clients to manage costs effectively. Unlike many competitors, Xometry has no minimum order requirements and provides fast shipping, making it suitable for businesses of all sizes. The goal of Xometry is to simplify the manufacturing process and provide accessible solutions for custom parts and supplies.

North Bethesda, MarylandHeadquarters

2013Year Founded

$202.4MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

501-1,000Employees

Benefits

Medical, dental, & vision insurance

Life insurance

401(k) with company matching

Equity

Generous PTO

Paid volunteer time

Commuter & parking benefits

Maternity & Paternity leave

Free snacks

Dog-friendly office spaces

Risks

Increased competition from digital B2B marketplaces could threaten Xometry's market share.

New executive appointments may lead to strategic shifts disrupting current operations.

Rapid AI and machine learning advancements may outpace Xometry's current capabilities.

Differentiation

Xometry offers instant pricing and lead time for tube cutting and bending.

The company provides a comprehensive platform for on-demand custom manufacturing services.

Xometry's Supplies Flex program helps clients manage costs and avoid price fluctuations.

Upsides

Sanjeev Singh Sahni's appointment could enhance operational efficiencies and global growth strategies.

Digital B2B marketplaces align with Xometry's model, potentially increasing its market share.

Investor confidence is strong, with new investments from Verition Fund Management and Nicholas Investment Partners.

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