Director of Marketing at Ombud

Denver, Colorado, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, AI, SaaSIndustries

Requirements

5+ years of progressive B2B SaaS marketing experience with 2+ years in marketing leadership
Proven track record driving demand generation and pipeline creation
Experience marketing enterprise software solutions ($75K+ ACV)
Strong understanding of enterprise buying cycles and B2B marketing strategies
Demonstrated ability to build marketing programs from early stage
Experience with ABM and targeted marketing approaches
Data-driven approach with focus on pipeline impact
Bachelor's degree required, MBA preferred
Proficiency with marketing automation platforms (HubSpot, Marketo, etc.)
Experience with CRM systems (Salesforce, HubSpot)
Understanding of digital marketing channels and optimization
Familiarity with content management systems
Knowledge of marketing analytics and attribution tools
Experience with ABM platforms a plus
Hands-on execution capabilities with strategic vision
Excellent communication and storytelling abilities
Analytical approach to marketing measurement
Builder mentality with process creation capabilities
Resourcefulness and creativity in maximizing impact
Results-oriented with clear focus on business outcomes

Responsibilities

Design and execute multi-channel demand generation strategies (Demand Generation & Pipeline Creation)
Build and optimize lead generation programs driving qualified opportunities (Demand Generation & Pipeline Creation)
Develop and manage marketing campaigns across digital channels (Demand Generation & Pipeline Creation)
Create and implement account-based marketing initiatives (Demand Generation & Pipeline Creation)
Own MQL targets and conversion metrics (Demand Generation & Pipeline Creation)
Establish marketing attribution and ROI measurement (Demand Generation & Pipeline Creation)
Drive pipeline growth supporting 40%+ ARR increase (Demand Generation & Pipeline Creation)
Define and evolve our market positioning and messaging (Brand Positioning & Messaging)
Craft compelling narratives around our AI-powered solutions (Brand Positioning & Messaging)
Develop competitive differentiation strategies (Brand Positioning & Messaging)
Create sales enablement materials that articulate our value (Brand Positioning & Messaging)
Oversee website and digital presence optimization (Brand Positioning & Messaging)
Build analyst and PR relationships (Brand Positioning & Messaging)
Establish Ombud as a thought leader in our space (Brand Positioning & Messaging)
Develop a comprehensive content strategy aligned with buyer journey (Content Strategy & Thought Leadership)
Create high-value content that addresses prospect pain points (Content Strategy & Thought Leadership)
Establish thought leadership in enterprise sales and AI automation (Content Strategy & Thought Leadership)
Build scalable content creation processes (Content Strategy & Thought Leadership)
Implement content distribution strategies across channels (Content Strategy & Thought Leadership)
Drive engagement through targeted content campaigns (Content Strategy & Thought Leadership)
Measure content effectiveness and optimize accordingly (Content Strategy & Thought Leadership)
Build marketing technology stack and infrastructure (Marketing Operations & Analytics)
Implement data-driven marketing processes and analytics (Marketing Operations & Analytics)
Establish marketing KPIs and reporting cadence (Marketing Operations & Analytics)
Manage marketing budget and resource allocation (Marketing Operations & Analytics)
Optimize channel performance through testing and measurement (Marketing Operations & Analytics)
Create scalable marketing operations processes (Marketing Operations & Analytics)
Collaborate with Sales on lead management and CRM processes (Marketing Operations & Analytics)

Skills

Key technologies and capabilities for this role

Demand GenerationLead GenerationAccount-Based MarketingMarketing CampaignsMarketing AttributionBrand PositioningMessagingContent StrategyThought LeadershipMarketing OperationsMarketing AnalyticsMarketing Technology StackROI MeasurementSales EnablementDigital Marketing

Questions & Answers

Common questions about this position

What experience is required for the Director of Marketing role?

Candidates need 5+ years of progressive B2B SaaS marketing experience with 2+ years in marketing leadership, a proven track record in demand generation and pipeline creation, and experience marketing enterprise software solutions with $75K+ ACV.

What technical skills are needed for this position?

Proficiency with marketing automation platforms like HubSpot or Marketo, experience with CRM systems such as Salesforce or HubSpot, and understanding of digital marketing channels and optimization are required.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this Director of Marketing role?

A strong candidate has demonstrated ability to build marketing programs from early stage, experience with ABM and targeted marketing, a data-driven approach focused on pipeline impact, and preferably an MBA along with a Bachelor's degree.

Ombud

Sales technology for optimizing operations

About Ombud

Ombud provides intelligent sales operations solutions for large enterprises, focusing on streamlining and optimizing sales processes. Its platform uses information workflows and machine automation to help businesses make informed decisions, which shortens the sales cycle and boosts revenue conversion. Ombud's clients include industry leaders like Rapid7 and AmerisourceBergen, who utilize its tools to manage and personalize sales content effectively. The company operates on a subscription-based model, ensuring consistent revenue, and hosts an annual user conference called SCALE to foster community and showcase new features. Ombud's goal is to enhance sales efficiency and maintain its leadership in the sales technology market.

Denver, ColoradoHeadquarters

2011Year Founded

$16.9MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Enterprise SoftwareIndustries

11-50Employees

Director of Marketing at Ombud

Requirements

Responsibilities

Skills

Questions & Answers

Ombud

About Ombud

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Sabbatical Leave

Flexible Work Hours

Remote Work Options

Company Equity

Risks

Emerging startups offer similar solutions at lower prices, threatening Ombud's market share.

Economic downturns could reduce enterprise spending on sales technology solutions.

Data privacy regulations may impose additional compliance costs on Ombud.

Differentiation

Ombud simplifies sales operations with intelligent content collaboration workflows.

The platform leverages machine automation to reduce sales cycles and increase revenue.

Ombud's solutions enable personalized sales pitches at scale for enterprise clients.

Upsides

Growing demand for AI-driven sales tools enhances Ombud's market potential.

Subscription model ensures predictable revenue streams for Ombud.

Rising importance of personalized sales content aligns with Ombud's offerings.

Head of Demand Generation

VP of Marketing

Chief Marketing Officer

Director of Growth Marketing

Head of Marketing

Senior Director, Performance Marketing