[Remote] Senior Director, Performance Marketing at Olo

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Restaurant TechnologyIndustries

Requirements

10+ years of progressive experience in Marketing, with significant time spent leading Demand Generation and Performance Marketing, and/or Growth functions in a B2B SaaS environment
Proven track record of developing and scaling marketing programs that directly resulted in multi-million dollar B2B tech pipeline and revenue growth
Expertise in the martech stack, attribution and measurement models, channel best practices and benchmarking, including the proven ability to strategically apply AI technology and practices to all relevant aspects of the role
Exceptional analytical skills and a mastery of reporting; ability to live and breathe data, translate complex performance metrics into a clear business narrative, and analyze channel and budget performance, along with down-funnel metrics and conversions to drive actual pipeline
People management experience and skills to lead and guide the performance marketing team
Marketing channel knowledge (e.g., SEM, Paid Social, YouTube, Email, Webinars, Content Syndication, ABM)
Strategic thinking with operational rigor to hit ambitious SaaS targets and convert marketing spend into pipeline

Responsibilities

Develop and own the performance marketing and demand generation strategy to achieve strategic bookings goals while leading the team
Oversee all inbound and outbound demand generation channels (e.g., SEM, Paid Social, YouTube, Email, Webinars, Content Syndication, ABM), ensuring optimal budget allocation and conversion rates across the funnel
Establish a rigorous, data-first culture; define key performance indicators (KPIs) and metrics, manage campaign performance, and provide clear, actionable insights to the executive team
Oversee the entire marketing and early-stage sales funnel, identifying and eliminating friction points through rigorous conversion optimization
Manage the performance marketing budget with precision, tying spend into performance, results, and forecasting
Lead, mentor, and grow a high-performing team of marketing specialists, fostering innovation, accountability, and continuous improvement
Collaborate closely with Sales, Product, and Finance leadership to align marketing initiatives with business priorities and revenue targets
Strategically utilize vendor relationships and third-party channels to achieve pipeline goals while managing vendor budgets and spend

Skills

Performance Marketing

Demand Generation

SEM

Paid Social

YouTube

Email Marketing

Webinars

Content Syndication

ABM

SaaS Marketing

Pipeline Generation

Customer Acquisition

People Management

Budget Allocation

AI-powered Marketing

Olo

SaaS platform for restaurant digital ordering

About Olo

Olo provides a Software-as-a-Service (SaaS) platform designed for on-demand restaurant commerce, focusing on digital ordering and delivery. The platform allows multi-location restaurant brands to manage their digital channels in one place, integrating various systems for orders, deliveries, and customer interactions. This integration helps restaurants streamline their operations and enhance customer engagement. Olo's business model includes a subscription service for restaurants, along with transaction fees for each order processed, ensuring a steady revenue stream that grows with their clients' success. The company's goal is to support the digital transformation of the restaurant industry, making it easier for restaurants to meet the increasing demand for online food ordering and delivery.

New York City, New YorkHeadquarters

2005Year Founded

$176.4MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Company Match

Home Office Stipend

Company Equity

Parental Leave

Risks

Increased competition from Square's integrated solutions may attract Olo's clients.

Olo's reliance on partnerships poses risks if partners face operational difficulties.

Labor shortages could hinder the effectiveness of Olo's self-ordering kiosks with GRUBBRR.

Differentiation

Olo integrates seamlessly with existing restaurant systems for efficient order management.

Olo's platform supports over 60,000 restaurants, showcasing its scalability and reliability.

Olo offers a dual revenue model with subscription fees and transaction-based income.

Upsides

Olo's partnership with GRUBBRR enhances omnichannel dining experiences, boosting customer satisfaction.

The launch of 'Loyalty for Borderless Accounts' strengthens customer engagement and retention.

Olo's relocation to One World Trade Center signifies growth and increased market presence.

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