Director of Lifecycle Marketing at solidcore

Arlington, Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fitness, MarketingIndustries

Requirements

7+ years in lifecycle, retention, or CRM marketing (fitness, subscription, or multi-location retail experience preferred)
Expertise in CRM/CDP platforms (Klaviyo, Iterable, Braze, Segment, or similar)
Expertise in building custom-built journeys and dynamic content that adapt to client behavior and lifecycle stage (strong plus)
Proven ability to design journeys that improve LTV, reduce churn, and enhance client experience
Analytical fluency - ability to translate complex data into actionable storytelling
Experience collaborating with analytics, product, and creative teams to drive outcomes
A bias for iteration and improvement - test, measure, learn, and scale what works

Responsibilities

Build and own the full client lifecycle from pre-first class to loyal member: onboarding, engagement, upsell, churn prevention, and win-back
Partner with studio and sales teams to ensure communications and offers are aligned with in-studio experience and revenue goals
Map journeys by persona and behavioral trigger, using real-time data to personalize outreach and timing
Lead strategy and execution across email, SMS, and push channels using tools like Klaviyo and CDPs
Build audience segments, automations, and campaign frameworks that drive measurable impact on LTV and retention
Implement advanced lifecycle tools (predictive churn, AI copy testing, NPS feedback loops) with analytics and engineering partners
Partner with Analytics and Data Science to identify drop-off points and opportunity gaps across the client journey
Develop a testing roadmap across channels (subject lines, cadence, incentives, creative) and measure against control groups
Translate insights into playbooks and repeatable frameworks for studio and marketing teams
Design retention and loyalty programs that recognize engagement, frequency, and spend
Build win-back strategies to re-engage dormant clients through tailored content and offers
Collaborate with Brand and Digital Product to deliver consistent storytelling and experience across every client touchpoint
Partner with Field Operations to ensure CRM campaigns support local priorities and business goals
Mentor team members and foster a test-and-learn, performance-driven culture

Skills

Lifecycle Marketing

CRM

Klaviyo

Email Marketing

SMS Marketing

Push Notifications

Customer Data Platforms

Audience Segmentation

Automations

Predictive Churn

AI Copy Testing

NPS

Data Analytics

A/B Testing

Retention Strategies

Loyalty Programs

Win-back Campaigns

Personalization

solidcore

High-intensity, low-impact resistance training classes

About solidcore

Solidcore offers high-intensity, low-impact resistance training workouts through 50-minute classes that emphasize slow, purposeful movements to engage core muscles. These workouts are designed to be both challenging and safe, reducing the risk of injury while maximizing muscle engagement. Solidcore caters to fitness enthusiasts of all levels, providing both in-studio and online class options. Clients can book classes individually or purchase memberships for multiple sessions, and the company also offers corporate packages and gift cards. Solidcore generates revenue through class bookings, memberships, and merchandise sales, aiming to make its services accessible to a wide audience while ensuring steady growth in the health and wellness market.

Washington, District of ColumbiaHeadquarters

2013Year Founded

$6.5MTotal Funding

BUYOUTCompany Stage

Healthcare, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Unlimited Paid Time Off

Health Insurance

Phone/Internet Stipend

Flexible Work Hours

Risks

Increased competition from boutique fitness studios may dilute Solidcore's market share.

Economic downturns could impact discretionary spending on premium fitness memberships.

The rise of at-home fitness solutions may attract potential Solidcore clients.

Differentiation

Solidcore offers high-intensity, low-impact workouts on custom-built reformers.

The company provides a unique 'Fail With Us' campaign to embrace growth through challenges.

Solidcore's hybrid model combines in-studio and online classes for flexible fitness solutions.

Upsides

Solidcore's expansion includes opening its 100th studio, with plans for global growth.

The subscription model aligns with industry trends, offering predictable revenue streams.

Strategic investments from firms like Kohlberg & Company support Solidcore's market expansion.

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