Versapay

Director of Events

Canada

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, SoftwareIndustries

Event Marketing Leader

Salary: $160,000 - $180,000 a year

Location Type: Remote

Employment Type: Full-time

About Versapay 🚀

For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t.

Owned by Great Hill Partners, Versapay’s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually.

Think you might be the next Veep to join? Read on!!

HOW YOU’LL MAKE A HUGE IMPACT HERE – AND ON YOUR CAREER:

We’re looking for a fantastic leader who is excited about re-defining events and experiences in this hybrid online and offline world. In this role, you will be responsible for building on our event successes to create a scalable and repeatable event function. You’ll be driving the selection and execution of our wide range of 3rd party event sponsorships, reporting into the Vice President of Events and Partner Marketing.

This leader is responsible for working cross-functionally across Versapay to build our event calendar and take our event function to the next level. We are reinventing the way mid to large enterprise companies think about Accounts Receivable, and events are an important way we’re spreading the word, so you’ll be critical in our collective success. In your role, you’ll be influencing senior leadership and working with the marketing, partner, sales, and communication teams to amplify our company initiatives, campaigns, and brand through events.

What you'll do:

  • Develop the strategy and framework to support events that align with the overall marketing and sales strategy and pipeline goals.
  • Work closely with executives, senior leaders, and stakeholders to define messaging, agenda, speakers, training, and pre/during/post event content marketing strategy.
  • Drive event communications, both internally and externally, alongside PR and the Content Team.
  • Work with MOPs to help measure sales pipeline and marketing-influenced bookings for all events.
  • Manage processes internally aligned with creative and marketing operations to ensure smooth end-to-end planning and execution.
  • Manage the event budget and set success criteria, measure, and report out the impact of each major event on awareness, engagement, and pipeline acceleration metrics to validate ROI.

What you'll bring to the team:

  • 7-8+ years delivering successful event experiences, with in-person and digital event marketing experience preferred.
  • Excellent written, verbal, and visual presentation skills, alongside strong budget management and financial understanding.
  • Experience executing 3rd party trade show events at all levels, from tabletop to premium sponsorship levels.
  • Extremely organized, collaborative, and resourceful. You’re the type of person to get it done quickly and methodically by developing workback plans as soon as you know an event is approved. When roadblocks or challenges arise, you know how to work through them with grace, positivity, and speed.
  • You’re a pro at building and leading virtual teams, including internal resources as well as external agency resources.
  • Data-driven mindset focused on setting and measuring KPIs and pipeline metrics.
  • Strong understanding and practice of event strategy and content development from inception to post-event integrated campaign demand gen activation.

#LI-Remote

Skills

Event Strategy
Event Execution
B2B Payments
Accounts Receivable
Marketing
Sales
Partner Marketing
Brand Amplification
Cross-functional Collaboration
Leadership

Versapay

Automates accounts receivable processes for businesses

About Versapay

VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.

Toronto, CanadaHeadquarters
2006Year Founded
$18.7MTotal Funding
IPOCompany Stage
Enterprise Software, FintechIndustries
201-500Employees

Benefits

Remote Work Options
Flexible Work Hours

Risks

Emerging fintech startups like Zūm Rails pose competitive threats to Versapay.
Relocating headquarters to Miami-Dade may cause operational and cultural challenges.
New executive appointments could lead to strategic shifts affecting client relationships.

Differentiation

Versapay offers a cloud-based invoice-to-cash solution for superior customer experience.
The ARC platform provides a customizable self-service portal for efficient invoicing and payments.
Versapay integrates with various ERPs for automatic payment reconciliation and real-time insights.

Upsides

Versapay's network grew 5X in 18 months, now serving 5 million businesses.
The mid-market's demand for digital AR solutions presents growth opportunities for Versapay.
Versapay's focus on secure transactions aligns with the trend towards virtual card adoption.

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