Zoom

Branded Events Lead

United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Events & Conferences, Marketing & AdvertisingIndustries

Job Description

Position Overview

This role will lead the event strategy, content, speaker selection, promotion, attendee engagement, and overall experience for Zoom-owned events. It will partner closely with the Growth team’s Events department, which is responsible for logistics and overall project planning. The position is responsible for driving a clear strategic vision that delivers meaningful impact, with the goal of engaging and growing Zoom’s customer base through exceptional event experiences.

About the Team

We are a high-impact, cross-functional team focused on building programs that connect brand engagement to business growth. We unify partnerships, Tier 1 events, social media, and advertising into one cohesive strategy—designed to drive awareness, adoption, and pipeline across the Zoom portfolio. Our work spans the full funnel, and we stay relentlessly focused on outcomes and business impact.

Responsibilities

  • Defining and driving the overall event strategy, including setting event goals, identifying target audiences, shaping programming themes, and establishing success metrics. This ensures each event aligns with business objectives and delivers measurable impact.
  • Owning content development for Zoom-owned events, crafting compelling narratives and programming that resonate with our audience. This includes close partnership with Product Marketing to ensure content aligns with product priorities and showcases innovation. It also tells a cohesive story that elevates the brand and deepens customer engagement.
  • Leading the speaker selection process by identifying and securing key talent that aligns with our event goals and audience interests. Collaborating closely with Product Marketing, Press teams, and external PR agencies to curate a diverse and compelling lineup that highlights thought leadership, product innovation, and brand storytelling. This ensures each speaker contributes to a memorable and impactful event experience.
  • Developing and executing promotion and attendee engagement strategies to maximize event awareness, registration, and participation. Collaborating closely with Growth, Creative, and Events Logistics teams to create targeted campaigns and craft compelling messaging. This also includes implementing interactive initiatives that foster excitement and meaningful connections before, during, and after the event.
  • Leading complex, cross-functional initiatives—aligning teams, driving timelines, and delivering programs that make a measurable impact.
  • Driving programs from kickoff to delivery—keeping timelines on track, and goals in focus. Build momentum and accountability to make sure the work lands with impact.
  • Managing agency relationships to get the best innovative, strategic, and operational outcomes—on time and on budget. Keeping scopes clear, feedback sharp, and partnerships productive across events, campaigns, and brand initiatives.

What We’re Looking For

  • Have 8+ years of experience leading events or experiential marketing for a major brand, preferably in the tech industry.
  • Proven track record of delivering high-impact programs that drive business results.
  • Ability to set a clear, inspiring direction for event initiatives that align with overall business goals and brand strategy.
  • Ability to lead and foster strong partnerships across Growth, Creative, Product Marketing, Press, and Events Logistics teams to drive seamless execution.
  • Ability to make data-informed decisions, balancing creativity with business impact to optimize event outcomes.
  • Ability to articulate clear goals, plans, and results to diverse audiences, fostering transparency and alignment.
  • Ability to encourage new ideas and continuously improve event strategies to keep experiences fresh, engaging, and impactful.

Compensation

  • Salary Range or On Target Earnings:
    • Minimum: $97,600.00
    • Maximum: $225,700.00
  • Note: In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus, and equity value.
  • Note: Starting pay will be based on a combination of factors including, but not limited to, the candidate's qualifications, experience, skills, and the location of the role.

Employment Type

  • Full time

Location Type

  • [Information not provided]

Skills

Event Strategy
Content Development
Speaker Management
Partnership Collaboration
Program Planning
Audience Engagement
Brand Storytelling
Product Marketing
Public Relations

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

San Jose, CaliforniaHeadquarters
2013Year Founded
$144.5MTotal Funding
IPOCompany Stage
Enterprise Software, Education, HealthcareIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Hybrid Work Options
Flexible Work Hours
Stock Options
Company Equity
Paid Vacation
Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.
Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.
Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.
The platform supports diverse needs, including remote work, education, and telehealth.
Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.
The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.
Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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