Sr. Events Marketing Manager
Mezmo- Full Time
- Senior (5 to 8 years)
Candidates should have 8+ years of experience leading events or experiential marketing for a major brand, preferably in the tech industry, with a proven track record of delivering high-impact programs that drive business results. They should be able to set a clear, inspiring direction for event initiatives that align with overall business goals and brand strategy, lead and foster strong partnerships across various teams, and make data-informed decisions to optimize event outcomes.
The Branded Events Lead will define and drive the overall event strategy, including setting event goals and establishing success metrics, own content development for Zoom-owned events, crafting compelling narratives and programming, lead the speaker selection process by identifying and securing key talent, develop and execute promotion and attendee engagement strategies, and manage agency relationships to ensure innovative and strategic outcomes. They will also manage complex, cross-functional initiatives, drive programs from kickoff to delivery, and encourage new ideas to continuously improve event strategies.
Video conferencing and online meeting solutions
Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.