Zoom

Branded Events Lead

United States

Zoom Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Events & Conferences, Marketing & AdvertisingIndustries

Requirements

Candidates should have 8+ years of experience leading events or experiential marketing for a major brand, preferably in the tech industry, with a proven track record of delivering high-impact programs that drive business results. They should be able to set a clear, inspiring direction for event initiatives that align with overall business goals and brand strategy, lead and foster strong partnerships across various teams, and make data-informed decisions to optimize event outcomes.

Responsibilities

The Branded Events Lead will define and drive the overall event strategy, including setting event goals and establishing success metrics, own content development for Zoom-owned events, crafting compelling narratives and programming, lead the speaker selection process by identifying and securing key talent, develop and execute promotion and attendee engagement strategies, and manage agency relationships to ensure innovative and strategic outcomes. They will also manage complex, cross-functional initiatives, drive programs from kickoff to delivery, and encourage new ideas to continuously improve event strategies.

Skills

Event Strategy
Content Development
Speaker Management
Partnership Collaboration
Program Planning
Audience Engagement
Brand Storytelling
Product Marketing
Public Relations

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

Key Metrics

San Jose, CaliforniaHeadquarters
2013Year Founded
$144.5MTotal Funding
IPOCompany Stage
Enterprise Software, Education, HealthcareIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Hybrid Work Options
Flexible Work Hours
Stock Options
Company Equity
Paid Vacation
Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.
Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.
Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.
The platform supports diverse needs, including remote work, education, and telehealth.
Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.
The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.
Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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