Director, Content & Demand Marketing

Position Overview

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Carrot Fertility is seeking a strategic and results-driven marketing leader to oversee demand generation, content, and digital engagement strategies. As Director of Content and Demand Marketing, you will be instrumental in driving brand awareness, attracting new customers, and nurturing existing relationships through a multi-channel approach. You will lead a team responsible for demand generation campaigns, SEO, content strategy, and social media, ensuring digital efforts align with business objectives and accelerate growth. Collaboration with Marketing, Sales, Customer Success, and other Carrot teams will be key to driving impact.

About Carrot

Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.

Responsibilities

• Lead a team of specialists across SEO, demand generation, content marketing, and social media, providing strategic direction and mentorship.
• Develop and execute a comprehensive digital marketing strategy that drives awareness, engagement, and customer acquisition.
• Manage the content marketing strategy, ensuring the creation of high-quality, compelling content that educates and converts target audiences.
• Manage and author multiple types of content assets (whitepapers, blog posts, social media posts, etc.) for multiple audiences.
• Collaborate cross-functionally with other marketing leaders, sales, and customer success to align digital marketing efforts with business objectives.
• Align marketing efforts with sales, customer success, and other cross-functional teams to maximize impact.
• Balance long-term strategic plans with ad hoc requests to support day-to-day business needs.
• Bring a forward-thinking, test-and-learn mindset, proactively experimenting with new tactics, channels, and messaging to drive growth and continuously improve performance.
• Oversee inbound and outbound demand generation programs, ensuring they generate high-quality leads and support revenue goals.
• Optimize digital campaigns across paid and organic channels, leveraging data-driven insights to enhance performance.
• Support the Content Marketing Manager as they write and produce relevant, dynamic, best-in-class content for Carrot’s website, editorial platforms, events, and other assets.
• Mentor the Sr. SEO Manager on initiatives to improve digital authority, drive organic traffic, and enhance discoverability.
• Provide strategic oversight and guidance for email marketing and lead nurture programs, ensuring high performance and conversion throughout the funnel.
• Lead and support the development of engaging digital experiences—including webinars and virtual events—by setting direction and enabling executional excellence.
• Review performance data and insights regularly to make informed, data-driven optimizations.
• Manage budgets, allocate resources effectively, and secure leadership buy-in for innovative digital initiatives.

The Team

This role sits on the Marketing team, reporting to the VP of Marketing. The Marketing team consists of experts across Events, Design, Product Marketing, PR/Communications, and Digital Marketing. Carrot’s Marketing team is responsible for sharing the Carrot story with the world.

Minimum Qualifications

• 10+ years of experience in digital marketing with a strong track record of driving measurable business impact.
• Exceptional written and verbal communication skills.
• Experience lead