Director of Demand Generation at Smartling

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, LocalizationIndustries

Requirements

7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role
Proven track record of building and scaling multi-channel demand generation programs that drive qualified pipeline and revenue
Deep expertise in digital marketing (paid search, paid social, display, SEO, content syndication, email nurture)
Strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization
Hands-on experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce)
Comfortable managing media budgets, forecasting, and optimizing ROI
Experience partnering with sales and SDR teams to align on campaign strategy, lead quality, and pipeline acceleration
Analytical mindset with the ability to translate data into insights and actions
Strong leadership and people management skills—experience building and mentoring a high-performing team
Excellent communication and collaboration skills—able to work cross-functionally with product marketing, content, ops, and sales
Experience in a SaaS, tech, or startup environment preferred
Bachelor’s degree in Marketing, Business, or a related field; MBA a plus
Team-player with ability to work effectively and cross-functionally within all levels of management, both internally and externally
Creative problem solver
Detail oriented with detailed record keeping
Self-organized self-starter eager to grow

Responsibilities

Own the strategy, planning, and execution of all demand generation programs to drive qualified pipeline and revenue
Build and optimize multi-channel campaigns across paid media, email, SEO, events, content syndication, and more
Partner with sales leadership to define lead scoring, funnel stages, and handoff processes to ensure seamless conversion
Collaborate with product marketing to develop messaging, content, and offers that align with buyer personas and customer journey
Lead forecasting and reporting of pipeline contribution, CAC, and campaign ROI; regularly present insights to executive leadership
Manage and optimize the marketing tech stack (e.g., MAP, CRM, ABM, analytics tools) to enable scalable, data-driven marketing
Oversee the performance and growth of a small team, including campaign managers and digital specialists
Test and iterate on campaign strategy using A/B testing, audience segmentation, and personalization
Drive the strategy for ABM programs in key enterprise accounts in collaboration with sales and customer success

Skills

Key technologies and capabilities for this role

Demand GenerationMarketing Funnel StrategyMulti-Channel CampaignsPaid MediaEmail MarketingSEOEventsContent SyndicationLead ScoringPipeline ForecastingDigital AdvertisingSocial MediaSocial Selling

Questions & Answers

Common questions about this position

What experience is required for the Director of Demand Generation role?

Candidates need 7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role, plus a proven track record of building and scaling multi-channel demand generation programs.

What key skills are needed for this position?

The role requires deep expertise in digital marketing including paid search, paid social, display, SEO, content syndication, and email nurture, along with a strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the team structure look like for this role?

The Director of Demand Gen will lead a small team, including campaign managers and digital specialists, while reporting to the Head of Marketing.

Smartling

Translation management platform for global content

About Smartling

Smartling provides a translation management platform that helps businesses localize their content for different languages and cultures. The platform operates on a subscription basis, allowing clients to manage all their translation projects from a single dashboard. It offers professional translation services for various languages, ensuring that the content is not only accurate but also culturally relevant. Additionally, Smartling includes data analytics features that help clients measure the quality and cost of their translations. What sets Smartling apart from its competitors is its combination of advanced technology and a network of professional translators, which enhances the quality of translations. The goal of Smartling is to streamline the translation process for businesses, making it easier for them to communicate effectively with a global audience.

New York City, New YorkHeadquarters

2009Year Founded

$221MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Remote Work Options

401(k) Company Match

Health Insurance

Flexible Paid Time Off

Wellness Program

Employee Referral Bonus

Professional Development Budget

Company Equity

Paid Holidays

Parental Leave

Bonus

Risks

Increased competition from AI startups could threaten Smartling's market share.

Rapid AI development may render Smartling's technology obsolete if not continuously updated.

Dependency on partnerships like ServiceNow may pose risks if synergies aren't realized.

Differentiation

Smartling's AI-driven platform offers human-quality translations at reduced costs and faster speeds.

The company integrates with platforms like ServiceNow to automate content localization efficiently.

Smartling's secure translation portal ensures high-quality, on-brand translations for enterprises.

Upsides

Smartling achieved 40% growth amid an industry downturn, showcasing its effective AI solutions.

Integration with Akeneo benefits e-commerce by speeding up localization and reducing costs.

Winning the Best Machine Translation Solution award highlights Smartling's leadership in AI translation.

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